---
title: "Representation for AHDB in the Netherlands principally covering Beef and Lamb markets"
ocid: "ocds-b5fd17-233b690f-b406-4ded-b102-ccecabf44221"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-233b690f-b406-4ded-b102-ccecabf44221"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-233b690f-b406-4ded-b102-ccecabf44221.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-233b690f-b406-4ded-b102-ccecabf44221.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2023-03-17"
---

# Representation for AHDB in the Netherlands principally covering Beef and Lamb markets

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-233b690f-b406-4ded-b102-ccecabf44221

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## Summary

The procurement process involves Defra Network eTendering Portal seeking representation in the Netherlands for AHDB, focusing on the Beef and Lamb markets. The contract value is approximately £225,000 GBP and the initial contract period is for 1 year, with possible extensions. The procurement method is an open procedure, and the tender period ends on 12th January 2023, with the contract period starting on 3rd March 2023 until 3rd March 2026. Businesses interested in this opportunity should have expertise in international market development and be able to liaise effectively with AHDB for market growth.

This tender by AHDB Exports offers an opportunity for business growth for companies specialising in representation and market development services. Suitable businesses should have experience in promoting agricultural products, establishing relationships with key market players, and creating effective market strategies. Companies with a presence in the Netherlands and experience in the beef and lamb industry are well-suited to compete for this contract and contribute to the growth of British lamb and beef exports.

## Notice

AHDB Exports is looking for a Dutch/English speaking representative to develop the Dutch/Belgium and Scandinavian markets for British lamb and beef. The successful representative will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the selected markets. The successful representative must reside or have a commercial office based in the Netherlands. The AHDB representative requirements for the selected markets include, but not limited to: - Liaise effectively with the UK-based AHDB Export team by regular telephone, email and face-to-face communication. This may require foreign travel to AHDB Head Office or major food events (e.g. SIAL Paris, Anuga) for meetings. The total number of face-to-face meetings, including at events, is expected to be a minimum of four per year - Build and maintain effective relationships with beef and lamb exporters, agents, representatives, importers, distributors, food service operators and retailers. As appropriate, work jointly with these contacts to successfully deliver promotional activities Estimated value is 84,000 EUROS per annum, approx PS75k POUNDS STERLING Initial contract is for 1 year with the option to extend for 2 further periods of 12 months each. Additional information: Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity 1. Register your company on the eSourcing portal (this is only required once) Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register Accept the terms and conditions and click 'continue' Enter your correct business and user details - Note the username you chose and click 'Save' when complete You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender Login to the portal with the username/password Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. Click the 'Express Interest' button at the top of the page. This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/67225b94-1988-45f9-a075-8ef53cc2c70d |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Mar 2023 |
| Submission deadline | 12 Jan 2023 |
| Future notice date | Not specified |
| Award date | 23 Feb 2023 |
| Contract period | 31 Mar 2023 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £225,000 |
| Lots value | Not specified |
| Awards value | £225,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | KENILWORTH |
| Post town | Coventry |
| Postcode | CV8 2LZ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GREEN SEED NETHERLANDS |

## CPV Codes

### Divisions

- 98 - Other community, social and personal services

### Codes

- 98110000 - Services furnished by business, professional and specialist organisations

## Release History

- 17 Mar 2023 at 12:54 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/67225b94-1988-45f9-a075-8ef53cc2c70d
- 23 Nov 2022 at 08:28 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/90a9fcaf-56c9-4c18-b467-b7c650e49328

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/67225b94-1988-45f9-a075-8ef53cc2c70d
  17th March 2023 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/90a9fcaf-56c9-4c18-b467-b7c650e49328
  23rd November 2022 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/2bcec88c-79b2-48bc-9893-0857829c5aa7
  n/a

## Notice URLs

- https://defra.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-233b690f-b406-4ded-b102-ccecabf44221. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-233b690f-b406-4ded-b102-ccecabf44221.json.
