---
title: "GB-Birmingham: 100648 B2022 Media Planning"
ocid: "ocds-b5fd17-23edfd39-e7a8-4bc5-954f-5f0586aabd99"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-23edfd39-e7a8-4bc5-954f-5f0586aabd99"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-23edfd39-e7a8-4bc5-954f-5f0586aabd99.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-23edfd39-e7a8-4bc5-954f-5f0586aabd99.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BIRMINGHAM ORGANISING COMMITTEE FOR THE 2022 COMMONWEALTH GRAMES LTD"
published: "2020-03-24"
---

# GB-Birmingham: 100648 B2022 Media Planning

Buyer: BIRMINGHAM ORGANISING COMMITTEE FOR THE 2022 COMMONWEALTH GRAMES LTD  
Current stage: Award  
OCID: ocds-b5fd17-23edfd39-e7a8-4bc5-954f-5f0586aabd99

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## Summary

The procurement process for "GB-Birmingham: 100648 B2022 Media Planning" was initiated by the Birmingham Organising Committee for the 2022 Commonwealth Games Ltd. This project falls under the advertising consultancy services category and is located in Birmingham, West Midlands, UK. The tender was awarded on 21 January 2020 and encompasses a contract value of £200,000, covering the period from 22 January 2020 to 2 September 2022. The procurement process was completed, having utilised the CCS Communication Services Framework RM3796 for a further competition.

This tender presents substantial opportunities for businesses involved in media planning and advertising consultancy, particularly those that are experienced in integrated marketing solutions. Enterprises with expertise in audience profiling and channel planning, as well as those with a collaborative approach to working within integrated agency teams, would be particularly well-suited to compete in this procurement process. Furthermore, the involvement of voluntary, community, and social enterprise (VCSE) organisations is encouraged, broadening the scope for various types of businesses to engage.

## Notice

Media Planning to include: *Reviewing available evidence and research (client & industry data) as appropriate - to profile, define and quantify Birmingham 2022's target audience required to deliver Games objectives; *Recommending an integrated channel plan for the campaigns noted in the brief to ensure the OC is marketing the Games and each campaign to its fullest potential; *Developing the brief for the OC's media buying partner to the standard Government Communication Service format; *Proposing on-going research requirements to support and evaluate the marketing programme; *Work collaboratively with other Birmingham 2022 Marketing & Creative Services Framework suppliers as part of an integrated agency team. Additional information: The contract was awarded following a further competition using the CCS Communication Services Framework RM3796.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/9d665df3-b24d-4e71-a086-4611efab0b13 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Mar 2020 |
| Submission deadline | 21 Jan 2020 |
| Future notice date | Not specified |
| Award date | 21 Jan 2020 |
| Contract period | 22 Jan 2020 - 2 Sep 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £200,000 |
| Lots value | Not specified |
| Awards value | £200,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BIRMINGHAM ORGANISING COMMITTEE FOR THE 2022 COMMONWEALTH GRAMES LTD |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B1 2JB |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MEDIACOM |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341100 - Advertising consultancy services

## Release History

- 24 Mar 2020 at 08:50 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/9d665df3-b24d-4e71-a086-4611efab0b13

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/9d665df3-b24d-4e71-a086-4611efab0b13
  24th March 2020 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=483716786
  Please follow this link to view the notice.

## Provenance

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