---
title: "Young Audiences Content Fund Communication Campaign - AWARD"
ocid: "ocds-b5fd17-23fa4d21-7d7d-4d64-a842-6d242d3dd97c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-23fa4d21-7d7d-4d64-a842-6d242d3dd97c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-23fa4d21-7d7d-4d64-a842-6d242d3dd97c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-23fa4d21-7d7d-4d64-a842-6d242d3dd97c.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BFI"
published: "2020-01-21"
---

# Young Audiences Content Fund Communication Campaign - AWARD

Buyer: BFI  
Current stage: Award  
OCID: ocds-b5fd17-23fa4d21-7d7d-4d64-a842-6d242d3dd97c

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## Summary

The British Film Institute (BFI) is in the process of finalising a tender for the Young Audiences Content Fund Communication Campaign, with the award formally completed on 1st November 2019. This initiative is part of a three-year pilot programme, launched on 1st April 2019, aimed at funding distinctive, high-quality content for children and young audiences in the UK. The awarded contract, valued at £120,000, is expected to support the successful agency in conveying the Fund's narrative to its target audiences and the broadcast sector until 31st March 2021. Interested parties should note that the procurement method employed was an open procedure, allowing for a broad range of responses.

This tender presents significant opportunities for businesses involved in public relations and communications, particularly those with expertise in engaging young audiences. Agencies that can demonstrate a strong understanding of the broadcast sector and have creative storytelling capabilities will be well-placed to compete. With the scope of work concerning the promotion of content aimed at viewers up to the age of 18, businesses that specialise in youth-oriented media or have a track record of successful communications campaigns tailored to younger demographics would be particularly suitable contenders for future engagements under this fund.

## Notice

The BFI launched the Young Audiences Content Fund (YACF) on the 1 April 2019. It is a three year pilot to support the creation of distinctive, high-quality content for children and young audiences to be broadcast on UK Ofcom regulated, free to access public service platforms. Assigned up to PS57 million from the Department for Digital, Culture, Media and Sport (DCMS), the Fund aims to stimulate the creation of high-quality content for audiences up to the age of 18 that entertains, informs and reflects their experiences of growing up across the UK today. We want to work with a PR and Communications team who can take us to the next stage of the communications plan for the YACF and are as passionate and excited about its potential as we are. We are looking for a team who have real knowledge and insight into young audiences and the broadcast sector and who can develop a compelling and creative approach to telling the Fund's story to both consumers and industry. Working alongside the Fund and the BFI's in house PR team, the successful agency will have the passion and vibrancy that reflects the team's energy and commitment to the success of the Fund.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/021c6a06-ec9e-450b-9ab5-52af7e121594 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Jan 2020 |
| Submission deadline | 16 Oct 2019 |
| Future notice date | Not specified |
| Award date | 1 Nov 2019 |
| Contract period | 18 Nov 2019 - 31 Mar 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £120,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BFI |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1T 1LN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MULTITUDE MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 21 Jan 2020 at 12:15 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/021c6a06-ec9e-450b-9ab5-52af7e121594

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/021c6a06-ec9e-450b-9ab5-52af7e121594
  21st January 2020 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-23fa4d21-7d7d-4d64-a842-6d242d3dd97c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-23fa4d21-7d7d-4d64-a842-6d242d3dd97c.json.