---
title: "TENDER FOR THE SUPPLY OF CRM SOFTWARE AND CONFIGURATION SERVICES TO SUPPORT THE TRANSFORMATION OF STUDENT ACQUISITION AT THE UNIVERSITY OF BIRMINGHAM"
ocid: "ocds-b5fd17-240976aa-1d15-4cc8-9899-51498f557691"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-240976aa-1d15-4cc8-9899-51498f557691"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-240976aa-1d15-4cc8-9899-51498f557691.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-240976aa-1d15-4cc8-9899-51498f557691.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "UNIVERSITY OF BIRMINGHAM"
published: "2021-11-03"
---

# TENDER FOR THE SUPPLY OF CRM SOFTWARE AND CONFIGURATION SERVICES TO SUPPORT THE TRANSFORMATION OF STUDENT ACQUISITION AT THE UNIVERSITY OF BIRMINGHAM

Buyer: UNIVERSITY OF BIRMINGHAM  
Current stage: Tender  
OCID: ocds-b5fd17-240976aa-1d15-4cc8-9899-51498f557691

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## Summary

The University of Birmingham is currently inviting tenders for the supply of Customer Relationship Management (CRM) software and configuration services to enhance their student acquisition processes. This procurement is classified under IT services and software package categories, with the tender period closing on 9th November 2021. The procurement method used is competitive dialogue, which is suitable for above-threshold contracts. The contract itself is set to commence on 1st April 2022 and run until 31st March 2025. Interested suppliers must submit their documentation through the University’s In-Tend system by the specified deadline.

This tender provides a substantial opportunity for businesses specialising in software development and IT services, particularly those with expertise in CRM systems and user experience optimisation. Small and medium-sized enterprises (SMEs) are encouraged to participate, as the tender is structured to support their involvement. Companies skilled in marketing automation and process streamlining will find this project particularly relevant, as it aims to create a robust CRM platform to elevate student engagement and streamline applications within the educational sector.

## Notice

The University of Birmingham invites tenders for supply of Customer Relationship Management (CRM) software and associated configuration services to support the transformation of the student acquisition process and experience. The solution will replace several tools and technology used to support student attraction, application, and conversion activities across the entire education portfolio. At the heart of our ambition lies a desire to take full advantage of the latest marketing and process automation opportunities available within a modern CRM solution while also providing our staff and prospective students an efficient and effective user experience. Key areas of activity included within the scope of requirements include marketing, campaigns, events, stakeholder engagement, enquiry management, application processing and admissions. It is envisaged that the University will create an internal product team to work alongside the successful supplier to rollout and continually iterate upon an initial configuration of a solution that has the potential to become an institution wide CRM platform. We would therefore welcome the opportunity for potential suppliers to engage with us to refine these requirements through competitive dialogue. Additional information: All main correspondence should go via the University's In-Tend website. Your tender documents and information must be submitted via In-Tend by the date and time specified; www.in-tendhost.com/universityofbirmingham. All requests for information will be by on-line questionnaires which are pre-loaded onto the In-Tend system. If you are requested to submit separate documents please follow the instructions provided on In-Tend ideally in PDF format unless otherwise requested. Is a Recurrent Procurement Type? : No

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/74e17eed-b1fa-4a41-a182-cce0e816e178 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Competitive dialogue (above threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Nov 2021 |
| Submission deadline | 9 Nov 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 Apr 2022 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF BIRMINGHAM |
| Locality | EDGBASTON |
| Post town | Birmingham |
| Postcode | B15 2TT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Edgbaston |
| Westminster constituency | Birmingham Edgbaston |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support

### Codes

- 48000000 - Software package and information systems
- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 3 Nov 2021 at 09:40 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/74e17eed-b1fa-4a41-a182-cce0e816e178
- 3 Nov 2021 at 09:39 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/74e17eed-b1fa-4a41-a182-cce0e816e178
- 3 Nov 2021 at 09:39 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/74e17eed-b1fa-4a41-a182-cce0e816e178
- 13 Oct 2021 at 14:22 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/74e17eed-b1fa-4a41-a182-cce0e816e178
- 8 Oct 2021 at 13:55 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/74e17eed-b1fa-4a41-a182-cce0e816e178

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/74e17eed-b1fa-4a41-a182-cce0e816e178
  3rd November 2021 - Opportunity notice on Contracts Finder
- https://in-tendhost.co.uk/universityofbirmingham/aspx/
  Additional information on how to apply for this contract

## Provenance

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