---
title: "Herefordshire Council Visitor Economy Media"
ocid: "ocds-b5fd17-241265fb-8a76-4c53-b82f-e7209b077539"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-241265fb-8a76-4c53-b82f-e7209b077539"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-241265fb-8a76-4c53-b82f-e7209b077539.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-241265fb-8a76-4c53-b82f-e7209b077539.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HEREFORDSHIRE COUNCIL"
published: "2021-08-19"
---

# Herefordshire Council Visitor Economy Media

Buyer: HEREFORDSHIRE COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-241265fb-8a76-4c53-b82f-e7209b077539

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## Summary

Herefordshire Council is undertaking a procurement process for a visitor economy media campaign, aimed at promoting Herefordshire as a staycation destination to aid recovery from COVID-19. The tender, valued at £115,000, is currently in the award stage following an open procurement method. The contract is set to begin on 11th August 2021 and will continue until 31st March 2022. The tender period ended on 9th August 2021, and the campaign is classified under recreational, cultural, and sporting services.

This tender presents an excellent opportunity for businesses specialising in media buying, marketing, and public relations, particularly small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs). Those with expertise in visitor economy strategies, market research, and promotional services will be well positioned to compete for this contract. The project aims to attract increased tourism to the region, making it a valuable opportunity for businesses looking to expand in the travel and tourism sector.

## Notice

This tender relates to implementing a visitor economy marketing campaign for Herefordshire between August 2021 to March 2022, in accordance with the Visitor Economy Marketing Plan. The campaign builds on the successful campaign delivered in 2020/21, supporting the soonest possible recovery of the sector from Covid 19 through attracting staycation visitors to the county. The council I seeking a media buying agency to work alongside marketing and PR agencies (procured separately). To access the tender documentation please go to www.supplyingthesouthwest.org.uk and search under Herefordshire council Additional information: To access this (and any other) tender documentation please go to www.supplyingthesouthwest.org.uk and search under Herefordshire council

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/78a98f22-0de5-4f6a-b97b-ab21451e55f2 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Aug 2021 |
| Submission deadline | 9 Aug 2021 |
| Future notice date | Not specified |
| Award date | 9 Aug 2021 |
| Contract period | 10 Aug 2021 - 31 Mar 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £115,000 |
| Lots value | Not specified |
| Awards value | £115,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HEREFORDSHIRE COUNCIL |
| Locality | HEREFORD |
| Post town | Hereford |
| Postcode | HR4 0LE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG11 Herefordshire, County of |
| Local authority | Herefordshire, County of |
| Electoral ward | Widemarsh |
| Westminster constituency | Hereford and South Herefordshire |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HELLO STARLING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 92 - Recreational, cultural and sporting services

### Codes

- 79300000 - Market and economic research; polling and statistics
- 79400000 - Business and management consultancy and related services
- 79800000 - Printing and related services
- 79900000 - Miscellaneous business and business-related services
- 92000000 - Recreational, cultural and sporting services

## Release History

- 19 Aug 2021 at 08:11 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/78a98f22-0de5-4f6a-b97b-ab21451e55f2
- 21 Jul 2021 at 15:40 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/b155a27b-cf63-4eee-98a0-681a16ddb94b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/78a98f22-0de5-4f6a-b97b-ab21451e55f2
  19th August 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/b155a27b-cf63-4eee-98a0-681a16ddb94b
  21st July 2021 - Opportunity notice on Contracts Finder

## Notice URLs

- https://www.herefordshire.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-241265fb-8a76-4c53-b82f-e7209b077539. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-241265fb-8a76-4c53-b82f-e7209b077539.json.