--- title: "South East Place Recovery - Delivery of Kent Destination Campaign" ocid: "ocds-b5fd17-2412be5a-c0be-469e-aceb-90da95960b52" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-2412be5a-c0be-469e-aceb-90da95960b52" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2412be5a-c0be-469e-aceb-90da95960b52.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-2412be5a-c0be-469e-aceb-90da95960b52.json" source: "Contracts Finder" current_stage: "Tender" buyer: "VISIT KENT LIMITED" published: "2022-04-10" --- # South East Place Recovery - Delivery of Kent Destination Campaign Buyer: VISIT KENT LIMITED Current stage: Tender OCID: ocds-b5fd17-2412be5a-c0be-469e-aceb-90da95960b52 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-2412be5a-c0be-469e-aceb-90da95960b52) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-2412be5a-c0be-469e-aceb-90da95960b52.json) ## Summary Visit Kent Limited is seeking proposals for the "South East Place Recovery - Delivery of Kent Destination Campaign", aimed at promoting Kent as an attractive destination for living, working, studying, and visiting. This invitation for tender falls under the services category, specifically advertising and marketing services. The procurement process is currently in the Tender stage, with submissions due by 28 April 2022. The contract is valued at £80,000 and is set to commence on 9 May 2022, lasting until 30 September 2022. This tender presents a significant opportunity for businesses specialising in marketing and advertising services, particularly those with experience in place-making and destination promotion. Companies able to demonstrate innovative campaign concepts, effective audience engagement strategies, and previous work in similar initiatives would be particularly well-suited to compete. The multi-channel campaign will not only contribute to the recovery of Kent's visitor economy post-Covid-19 but also promote the region's lifestyle offerings, thereby attracting skilled individuals and businesses looking to relocate. ## Notice The Revi-VE consortium, led by Visit Kent alongside partners Visit Essex, East Sussex County Council, Sussex Modern and Southend Council, has been awarded the contract to deliver the South East Local Enterprise Partnership's (SELEP) Covid-19 Business Support Fund Programme for the visitor economy. It is part of the wider SELEP COVID-19 Recovery Funds Programme, a PS4.4m programme of support in the areas of business support and skills. This RFP concerns the delivery and management of a multi-channel campaign to promote Kent as a place to live, work, study, invest or visit as well as support the wider recovery by improving perceptions of our destinations. The campaign will be designed to align with and build on existing place-making activities, be delivered under existing destination brands and meet the specific needs of the destination. Although different in each region, these campaigns will align to ensure that they don't compete. The campaign will use the unique strengths of the diverse people and places that make up the destination to showcase the attractive lifestyle which would appeal to people whether they're considering Kent as a destination to visit for a week, study for a few years, relocate permanently or move their business to. Big shifts in the way that people work has provided more flexibility, people have had time to consider the quality of life that their local area provides. This means that lifestyle is now one of the key selling points of a destinations looking to attract skilled workers at a time when recruitment is one of the biggest barriers to growth and recovery. This increased interest in local community and wellbeing means that creating a sense of belonging, based on community values and identity is the next evolution of destination marketing. The destination offers a wealth of opportunities, a change of pace, and lifestyle changes; however, above all this must be authentic and meaningful. Consultants are required to provide a proposal, covering the following: * Your approach to development of the creative campaign concept. * An overview of the audience as you understand it. * Your approach to reaching that audience and the channels/activity you would recommend. * Initial creative ideas and considerations. * Details of the metrics you will gather to measure success * Details of how you will evaluate the campaign * Pricing schedule, including: * Breakdown of costs including expected number of days * Management fees * Media spend * Travel costs * Copywriting, Model costs (if applicable), etc. * Examples of your work and details of previous experience of delivering place-making/destination campaigns. * The proposed approach to the management and delivery of the campaign, including how you will liaise with the wider partner organisations. * Proposed delivery timeframes. * Details of key team members involved in the delivery. * Proof of indemnity insurance cover. * Names and contact details of two recent referees. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/70810482-7ab6-4e9d-8abe-f70a17dff801 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Limited | | Procurement method details | Competitive quotation (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 10 Apr 2022 | | Submission deadline | 28 Apr 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 8 May 2022 - 30 Sep 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £80,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | VISIT KENT LIMITED | | Locality | CANTERBURY | | Post town | Canterbury | | Postcode | CT1 2BQ | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ4 Kent | | ITL 3 | TLJ44 East Kent | | Local authority | Canterbury | | Electoral ward | Westgate | | Westminster constituency | Canterbury | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 10 Apr 2022 at 19:25 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/70810482-7ab6-4e9d-8abe-f70a17dff801 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/70810482-7ab6-4e9d-8abe-f70a17dff801 10th April 2022 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/9c2463a7-7fea-4f31-8dba-74322d30b9eb Tender brief - https://www.contractsfinder.service.gov.uk/Notice/Attachment/41c643cc-a5fb-458b-a239-7d8347940ac3 Procurements questionnaire - https://www.contractsfinder.service.gov.uk/Notice/Attachment/cbe1f85a-995c-4360-b413-5c341fa10ecc Appendix document - Summary of workshop findings ## Notice URLs - http://www.visitkent.co.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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