--- title: "Safer Roads in South Yorkshire" ocid: "ocds-b5fd17-24df1b54-7ee9-45e0-9a0a-3a8176f63f89" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-24df1b54-7ee9-45e0-9a0a-3a8176f63f89" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-24df1b54-7ee9-45e0-9a0a-3a8176f63f89.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-24df1b54-7ee9-45e0-9a0a-3a8176f63f89.json" source: "Contracts Finder" current_stage: "Tender" buyer: "SHEFFIELD CITY COUNCIL" published: "2020-08-19" --- # Safer Roads in South Yorkshire Buyer: SHEFFIELD CITY COUNCIL Current stage: Tender OCID: ocds-b5fd17-24df1b54-7ee9-45e0-9a0a-3a8176f63f89 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-24df1b54-7ee9-45e0-9a0a-3a8176f63f89) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-24df1b54-7ee9-45e0-9a0a-3a8176f63f89.json) ## Summary Sheffield City Council is currently seeking a provider for the "Safer Roads in South Yorkshire" advertising campaign, primarily focused on enhancing road safety awareness across the region. This procurement falls under the services category and is being conducted via an open procedure, with the tender period concluding on 24 August 2020. Key campaign objectives include promoting road safety for young riders, encouraging visibility for pedestrians and cyclists, advocating against drink driving, and discouraging mobile phone use while driving, with campaigns set to run from September 2020 to March 2021 across various media channels. The estimated value of the contract is between £14,000 and £20,000, and the delivery address is located in Yorkshire and the Humber. This tender presents valuable opportunities for businesses specialising in advertising, particularly those with experience in managing multi-channel campaigns. Companies that can effectively engage audiences through platforms such as social media, radio, online publications, and outdoor advertising would be well-suited to compete. Additionally, small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are encouraged to participate, as they may bring innovative approaches to delivering impactful road safety messages. ## Notice Aim; We are looking for a company to manage our paid-for advertising for the remainder of the year, being responsible for developing, procuring and overseeing the delivery of a series of paid for road safety advertising campaigns for the SRP. These advertising campaigns will align with and support our wider campaigns programme, which aims to engage with the public across South Yorkshire to influence attitudes and change behaviours to promote safer roads use. Objectives; To promote additional training to young riders aged 17-24 years as part of freshers week. To encourage pedestrians and cyclists to wear bright and reflective clothing during the darker winter months and for drivers to look out for vulnerable road users. To promote the 'Don't Drink and Drive' message to motorists during December. To discourage drivers from using their mobile phones whilst driving during National Police Chiefs' Council campaign in February 2021. Timescales The campaigns are to be delivered in line with the SRP annual campaigns calendar, which aligns with the activity being delivered by partners and undertaken in support of other national campaigns. Powered two wheeler campaign for young riders - September 2020 to coincide with college term time commencing. Be Bright Be Seen - launch in time for British Summer Time ending on 25 October and run throughout November 2020. Don't Drink and Drive - throughout December 2020. Mobile Phone - 1-21st February 2021. Channels - to be chosen to maximise reach to the relevant priority audience for each campaign: * Social media advertising - Facebook, Twitter, Instagram, What's App * You Tube advertising * Out of Home advertising - roadside, leisure centres, shopping centres, etc * Radio/DAX advertising * Pubs and clubs - digital screens, washrooms, etc * On line publications/events * Mobile digi screen advertising * Local sports fixtures Any other suitable channels to be considered and discussed with the client. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/810cb148-c801-4a66-bd48-63cff74f8844 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 19 Aug 2020 | | Submission deadline | 24 Aug 2020 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 31 Aug 2020 - 7 Mar 2021 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £20,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | SHEFFIELD CITY COUNCIL | | Locality | SHEFFIELD | | Post town | Sheffield | | Postcode | S1 4PL | | Country | England | | ITL 1 | TLE Yorkshire and The Humber | | ITL 2 | TLE3 South Yorkshire | | ITL 3 | TLE32 Sheffield | | Local authority | Sheffield | | Electoral ward | City | | Westminster constituency | Sheffield Central | | Delivery location | TLE Yorkshire and The Humber | ## CPV Codes ### Divisions - 22 - Printed matter and related products ### Codes - 22462000 - Advertising material ## Release History - 19 Aug 2020 at 10:33 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/810cb148-c801-4a66-bd48-63cff74f8844 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/810cb148-c801-4a66-bd48-63cff74f8844 19th August 2020 - Opportunity notice on Contracts Finder ## Notice URLs - https://www.sheffield.gov.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-24df1b54-7ee9-45e0-9a0a-3a8176f63f89. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-24df1b54-7ee9-45e0-9a0a-3a8176f63f89.json.