--- title: "We are seeking an agency or consultant/s to create an aspirational and ambitious 'Sussex Story' and identity to enable us to promote Sussex as a visitor destination to national and international markets. The 'Sussex Story' narrative and identity will form a strong Sussex proposition that will be long-lasting and ultimately globally recognised. It will include a headline story, tagline, and narratives for different market segments. The scope of work will include stakeholder engagement, international benchmarking, analysis of competitor sets, vision positioning, future trends analysis and marketing channel recommendations. An executive summary" ocid: "ocds-b5fd17-2501621d-b838-4901-b83e-e4952fd3ed06" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-2501621d-b838-4901-b83e-e4952fd3ed06" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2501621d-b838-4901-b83e-e4952fd3ed06.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-2501621d-b838-4901-b83e-e4952fd3ed06.json" source: "Contracts Finder" current_stage: "Tender" buyer: "SURREY COUNTY COUNCIL" published: "2023-02-10" --- # We are seeking an agency or consultant/s to create an aspirational and ambitious 'Sussex Story' and identity to enable us to promote Sussex as a visitor destination to national and international markets. The 'Sussex Story' narrative and identity will form a strong Sussex proposition that will be long-lasting and ultimately globally recognised. It will include a headline story, tagline, and narratives for different market segments. The scope of work will include stakeholder engagement, international benchmarking, analysis of competitor sets, vision positioning, future trends analysis and marketing channel recommendations. An executive summary Buyer: SURREY COUNTY COUNCIL Current stage: Tender OCID: ocds-b5fd17-2501621d-b838-4901-b83e-e4952fd3ed06 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-2501621d-b838-4901-b83e-e4952fd3ed06) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-2501621d-b838-4901-b83e-e4952fd3ed06.json) ## Summary The Surrey County Council has issued a tender seeking an agency or consultant to develop an aspirational 'Sussex Story' and identity for promoting Sussex as a visitor destination. The procurement falls under the services category of advertising and marketing services, with a contract value of £40,000. The tender, published on February 10, 2023, is currently active and follows an open procedure with a tender period ending on March 3, 2023. The contract period is scheduled to run from April 3, 2023, to July 31, 2023, with the delivery addresses including the United Kingdom and various other regions. This tender presents an opportunity for businesses in the marketing and advertising sector to collaborate with the Surrey County Council to shape the Sussex visitor economy. Small and medium enterprises (SMEs) are particularly encouraged to participate, aligning with the council's preference for involving local businesses in the procurement process. The project's focus on stakeholder engagement, competitor analysis, and vision positioning makes it suitable for firms with expertise in crafting compelling narratives for diverse market segments. Interested parties should consider the aforementioned key dates and the specified contract period to fulfil the unique requirements outlined in the tender. ## Notice We are seeking an agency or consultant/s to create an aspirational and ambitious 'Sussex Story' and identity to enable us to promote Sussex as a visitor destination to national and international markets. The 'Sussex Story' narrative and identity will form a strong Sussex proposition that will be long-lasting and ultimately globally recognised. It will include a headline story, tagline, and narratives for different market segments. The scope of work will include stakeholder engagement, international benchmarking, analysis of competitor sets, vision positioning, future trends analysis and marketing channel recommendations. An executive summary and a visually accessible version of the final work will be created, providing us with a Sussex Story that will also appeal to funders and stakeholders, enabling us to sustainably grow the Sussex visitor economy. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/eb172f8f-85e0-4575-ae78-45c6f6313848 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 10 Feb 2023 | | Submission deadline | 3 Mar 2023 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 2 Apr 2023 - 31 Jul 2023 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £40,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | SURREY COUNTY COUNCIL | | Locality | REIGATE | | Post town | Redhill | | Postcode | RH2 8EF | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ2 Surrey, East and West Sussex | | ITL 3 | TLJ26 East Surrey | | Local authority | Reigate and Banstead | | Electoral ward | South Park & Woodhatch | | Westminster constituency | Reigate | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79342000 - Marketing services - 79342100 - Direct marketing services ## Release History - 10 Feb 2023 at 10:14 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/eb172f8f-85e0-4575-ae78-45c6f6313848 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/eb172f8f-85e0-4575-ae78-45c6f6313848 10th February 2023 - Opportunity notice on Contracts Finder - https://supplierlive.proactisp2p.com/Account/Login?cid=surreycc Proactis Supplier Network ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-2501621d-b838-4901-b83e-e4952fd3ed06. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-2501621d-b838-4901-b83e-e4952fd3ed06.json.