---
title: "West Midlands Perceptions Study 2024 - AWARD"
ocid: "ocds-b5fd17-25081a52-2d53-4bb0-80e3-b8399ed91f26"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-25081a52-2d53-4bb0-80e3-b8399ed91f26"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-25081a52-2d53-4bb0-80e3-b8399ed91f26.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-25081a52-2d53-4bb0-80e3-b8399ed91f26.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING"
published: "2024-09-06"
---

# West Midlands Perceptions Study 2024 - AWARD

Buyer: WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING  
Current stage: Award  
OCID: ocds-b5fd17-25081a52-2d53-4bb0-80e3-b8399ed91f26

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## Summary

The West Midlands Growth Company Ltd e-Tendering has successfully completed the procurement process to appoint a sole provider for the "West Midlands Perceptions Study 2024." This tender falls under the industry category of market research services and additional classifications include research services, economic research services, and design and execution of research and development. This procurement is at the award stage, with the contract awarded to Echo Research Limited. Key dates include the tender end date on 19th July 2024, the contract start date on 19th August 2024, and completion on 31st January 2025. The contract value is £71,900 GBP, and the services are to be delivered across various locations, including the United Kingdom and international territories.

This tender presents substantial growth opportunities for businesses focused on market research services, particularly those experienced in conducting perception studies and analysing metrics related to investment, business, and tourism. SMEs are encouraged to compete due to the suitability criteria emphasising their involvement. The successful business will benefit from conducting impactful research that informs strategic decisions for the West Midlands region, enhancing their portfolio and reputation in the industry. This is an ideal opportunity for businesses with a background in data analysis, report generation, and consultancy services looking to expand their reach and demonstrate their expertise on a significant regional project.

## Notice

The West Midlands Growth Company (WMGC) has a requirement to appoint a sole provider to conduct an annual perception survey / study and provide associated output reporting for the West Midlands region against a series of defined key perception metrics. This piece of work needs to track progress against a series of key perceptions metrics (i) awareness/familiarity with the region's offer as an investment, business and tourism destination. (ii) positive/negative sentiment about the region's offer and (iii) consideration of the region's offer - i.e. likelihood of recommending, investing in or visiting the West Midlands. It needs to target the following key audiences (i) domestic and overseas visitors and (ii) key intermediaries that influence investment in the West Midlands - to include investment advisers, business conference organisers, sporting event organisers and travel trade professionals and a range of priority markets. These will be based on the region's new Internationalisation Strategy and will be agreed with the successful supplier. It needs to track the effectiveness of our marcomms activity in terms of (i) market cut through - the proportion of our target audiences in key target markets that can recall our campaigns and (ii) the uplift in visibility/awareness, positive sentiment and consideration achieved. It also needs to inform the marcomms strategies and tactics of WMGC and its regional partners- providing insights on the perceived strengths and weaknesses of the region's offer, what our target audiences associate the region and the most effective communication channels.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c8df1244-6ea3-4909-a7da-51aa1692abee |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Sep 2024 |
| Submission deadline | 19 Jul 2024 |
| Future notice date | Not specified |
| Award date | 18 Aug 2024 |
| Contract period | 18 Aug 2024 - 31 Jan 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £71,900 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING |
| Locality | WEST MIDLANDS |
| Post town | Birmingham |
| Postcode | B4 6AT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ECHO RESEARCH |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73110000 - Research services
- 73210000 - Research consultancy services
- 73300000 - Design and execution of research and development
- 79310000 - Market research services
- 79311400 - Economic research services

## Release History

- 6 Sep 2024 at 15:45 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/c8df1244-6ea3-4909-a7da-51aa1692abee

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/c8df1244-6ea3-4909-a7da-51aa1692abee
  6th September 2024 - Awarded contract notice on Contracts Finder

## Provenance

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