---
title: "Welcome Back Fund: Social Media, Website and Marketing Campaign Services"
ocid: "ocds-b5fd17-252b42f1-d6fd-4af1-a435-796f01584bf9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-252b42f1-d6fd-4af1-a435-796f01584bf9"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-252b42f1-d6fd-4af1-a435-796f01584bf9.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-252b42f1-d6fd-4af1-a435-796f01584bf9.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WIGAN COUNCIL"
published: "2021-12-09"
---

# Welcome Back Fund: Social Media, Website and Marketing Campaign Services

Buyer: WIGAN COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-252b42f1-d6fd-4af1-a435-796f01584bf9

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## Summary

Wigan Council is seeking suppliers for the "Welcome Back Fund: Social Media, Website and Marketing Campaign Services" tender, aimed at revitalising high streets in Wigan Borough post-pandemic. The procurement is currently in the Award stage, with the contract value set at £125,500. This open procedure allows bidders to submit proposals for one or both of the two Lots. The final submission deadline for tender applications was 13th October 2021, with the contract period commencing on 1st November 2021 and ending on 31st March 2022.

This tender presents significant business growth opportunities, particularly for small and medium-sized enterprises (SMEs) specialising in marketing, social media management, and website development. Businesses that can demonstrate expertise in local branding and tourism promotion would be well-positioned to compete effectively for this contract. The focus on enhancing local engagement through the 'Love Local' brand and the 'Visit Wigan' marketing campaign provides a platform for innovative ideas that can attract residents and visitors alike.

## Notice

The objective of this tender process is to appoint a supplier(s) to deliver a range of social media, website and marketing campaign services to support the return to high streets safely and recover from the pandemic in Wigan Borough. To support this objective, the tender consists of the following two Lots: * Lot 1: Support to develop a 'Love Local' brand and marketing campaign - In 2020 we launched the 'Support Local' campaign designed to encourage residents to support their local businesses rather than larger, national, or international companies. Connected to the council's Community Wealth Building principles, the aim is to protect and promote local job opportunities and to encourage an entrepreneurial spirit. The audience is residents who venture outside of the borough for retail and leisure and is designed to showcase what's on offer locally to convince them to stay here. The purpose of the services to be provided through this Lot is to build and amplify this existing campaign and to give it a presence. Some of the activities could include 'Love Local' social media pages, Social media campaigns and Seasonal leaflets (Christmas 2021/ Easter 2022) to be delivered to all households / published online promoting the Support Local campaign and profile local businesses. * Lot 2: 'Visit Wigan' Marketing campaign - The aim of the 'Visit Wigan' website (which is almost complete) is to showcase what the borough has to offer, from information about accommodation to fun activities. It's been designed to entice people outside of the borough to come for a day trip or even a staycation. The purpose of the services to be provided under this Lot is to generate interest in Wigan as a place to visit and stay, using the website as a key point of information for potential visitors. Some of the activities could include promotional video content, additional content for the website, and a marketing campaign to increase web traffic and visitor numbers to the borough. Bidders are welcome to apply for one or both lots of work. The closing date for the submission of final tender applications is Wednesday 13th October 2021 at 17:00.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6ccb7c57-2e13-459b-aa8a-1342bb8e4c78 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Dec 2021 |
| Submission deadline | 13 Oct 2021 |
| Future notice date | Not specified |
| Award date | 26 Nov 2021 |
| Contract period | 6 Dec 2021 - 31 Mar 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £130,000 |
| Lots value | Not specified |
| Awards value | £125,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WIGAN COUNCIL |
| Locality | WIGAN |
| Post town | Wigan |
| Postcode | WN1 1YN |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD36 Greater Manchester North West |
| Local authority | Wigan |
| Electoral ward | Wigan Central |
| Westminster constituency | Wigan |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KENYON FRASER |

## CPV Codes

### Divisions

- 75 - Administration, defence and social security services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 92 - Recreational, cultural and sporting services

### Codes

- 75125000 - Administrative services related to tourism affairs
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 92400000 - News-agency services

## Release History

- 9 Dec 2021 at 16:48 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6ccb7c57-2e13-459b-aa8a-1342bb8e4c78
- 16 Sep 2021 at 13:17 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/b6593d85-f97b-444d-86a4-9c48cebf2699

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/6ccb7c57-2e13-459b-aa8a-1342bb8e4c78
  9th December 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/b6593d85-f97b-444d-86a4-9c48cebf2699
  16th September 2021 - Opportunity notice on Contracts Finder
- https://procontract.due-north.com/Advert?advertId=31c1524f-db16-ec11-810e-005056b64545
  Applicants can obtain tender documentation and submit their bid via 'The Chest' e-procurement portal at the link provided.

## Notice URLs

- http://www.wigan.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-252b42f1-d6fd-4af1-a435-796f01584bf9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-252b42f1-d6fd-4af1-a435-796f01584bf9.json.