---
title: "Childcare Choices Website ITT 2025 - Con_28505"
ocid: "ocds-b5fd17-25367c1c-6aad-4fec-8bfc-894d9417f745"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-25367c1c-6aad-4fec-8bfc-894d9417f745"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-25367c1c-6aad-4fec-8bfc-894d9417f745.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-25367c1c-6aad-4fec-8bfc-894d9417f745.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2025-09-25"
---

# Childcare Choices Website ITT 2025 - Con_28505

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-b5fd17-25367c1c-6aad-4fec-8bfc-894d9417f745

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-25367c1c-6aad-4fec-8bfc-894d9417f745)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-25367c1c-6aad-4fec-8bfc-894d9417f745.json)

## Summary

The Department for Education has completed the award stage of the procurement process for the "Childcare Choices Website ITT 2025 - Con_28505," focusing on advertising and marketing services. The contract, valued at £200,000, was awarded on 5th September 2025, with a completion window extending until 5th September 2026. The procurement method utilised was selective, specifically a call-off from the Digital Outcomes 6 Framework. The project scope includes services across various locations, including the United Kingdom, British Overseas Territories, and Europe. The primary category of service falls under advertising and marketing services, with the Department for Education located on Great Smith Street, London, overseeing the procurement.

This tender opens substantial opportunities for growth, particularly for small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs), as the procurement was designed with these entities in mind. "Big Motive," a Belfast-based SME, emerged as the successful supplier, highlighting the inclusive nature of such frameworks that aim to enhance opportunities for smaller businesses. The service delivery will span multiple geographical regions, creating avenues for businesses with a focus on international marketing and advertising services to build on existing capabilities or expand their reach across diverse markets.

## Notice

**This is not a Call for Competition**. This is the contract award notice for Childcare Choices Website ITT 2025 - Con_28505. The competition was carried out using Digital Outcomes 6 Framework (RM1043.8)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1aa4b45a-3087-4dd6-8c75-3d216b2eb33e |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Sep 2025 |
| Submission deadline | 18 Jul 2025 |
| Future notice date | Not specified |
| Award date | 4 Sep 2025 |
| Contract period | 4 Sep 2025 - 5 Sep 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £200,000 |
| Lots value | Not specified |
| Awards value | £200,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BIG MOTIVE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 25 Sep 2025 at 07:02 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1aa4b45a-3087-4dd6-8c75-3d216b2eb33e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/1aa4b45a-3087-4dd6-8c75-3d216b2eb33e
  25th September 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/da37c416-97dc-48a4-a707-9fe0d8a25bfb
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-25367c1c-6aad-4fec-8bfc-894d9417f745. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-25367c1c-6aad-4fec-8bfc-894d9417f745.json.