---
title: "Prominence of video streaming apps on a connected TV's UI"
ocid: "ocds-b5fd17-25eba07a-63ad-46a3-96a9-e20941bda53e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-25eba07a-63ad-46a3-96a9-e20941bda53e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-25eba07a-63ad-46a3-96a9-e20941bda53e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-25eba07a-63ad-46a3-96a9-e20941bda53e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFCOM"
published: "2024-04-11"
---

# Prominence of video streaming apps on a connected TV's UI

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-b5fd17-25eba07a-63ad-46a3-96a9-e20941bda53e

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-25eba07a-63ad-46a3-96a9-e20941bda53e)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-25eba07a-63ad-46a3-96a9-e20941bda53e.json)

## Summary

The buying organization, OFCOM, has awarded a contract for market research services titled "Prominence of video streaming apps on a connected TV's UI". The procurement stage was an award, and the total contract value was £35,000. The contract period started on December 1, 2023, and ended on February 9, 2024. The procurement method used was a direct single tender action (below threshold). The location of the procurement was in London, United Kingdom, with a specified postal code of SE1 9HA. The industry category for this tender was services.

This tender awarded to Looper Insights by OFCOM presents opportunities for businesses, particularly SMEs and VCSEs, in the market research services sector. Businesses well-suited to compete in this field include those with expertise in understanding the impact of different app prominences on viewer behavior. The contract period provides a specific window for businesses to engage and contribute with their insights for potential growth and collaboration opportunities.

## Notice

The two central questions Ofcom wishes to explore through this bespoke research (and the accompanying report) are: - What effects (if any) do different kinds of prominence of video streaming apps on a connected TV's UI have on views and access to such services? - How can such effects be measured and assessed?

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4bde0ea0-0465-455b-84f9-d41c3367c68f |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Apr 2024 |
| Submission deadline | 7 Nov 2023 |
| Future notice date | Not specified |
| Award date | 7 Nov 2023 |
| Contract period | 1 Dec 2023 - 9 Feb 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £35,000 |
| Lots value | Not specified |
| Awards value | £35,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LOOPER INSIGHTS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 11 Apr 2024 at 13:20 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/4bde0ea0-0465-455b-84f9-d41c3367c68f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/4bde0ea0-0465-455b-84f9-d41c3367c68f
  11th April 2024 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://ofcom.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-25eba07a-63ad-46a3-96a9-e20941bda53e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-25eba07a-63ad-46a3-96a9-e20941bda53e.json.