---
title: "Playhouse, Whitley Bay Operator"
ocid: "ocds-b5fd17-26599d64-de8d-4e79-9dfc-844b6d757d8d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-26599d64-de8d-4e79-9dfc-844b6d757d8d"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-26599d64-de8d-4e79-9dfc-844b6d757d8d.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-26599d64-de8d-4e79-9dfc-844b6d757d8d.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NORTH TYNESIDE COUNCIL"
published: "2025-09-25"
---

# Playhouse, Whitley Bay Operator

Buyer: NORTH TYNESIDE COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-26599d64-de8d-4e79-9dfc-844b6d757d8d

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## Summary

North Tyneside Council has completed the procurement for an operator to manage the Playhouse in Whitley Bay, located at Marine Avenue, Tyne and Wear, an area known for its rich cultural heritage in the North East of England. The awarded contract, under the open procedure procurement method, is aimed at programming performances and managing the 638-seat theatre's facilities. The procurement process culminated in the award stage on 18th September 2025, with the contract set to span from 22nd September 2025 to 25th September 2040. This tender falls under the industry category of recreational, cultural, and sporting services, highlighting its significance in the leisure sector.

This tender offers a substantial opportunity for growth to businesses involved in cultural programming and venue management, particularly those small and medium enterprises without a specific focus on voluntary, community, and social enterprises. The successful bidder, SMG Europe Holdings Limited, a large-scale organisation, showcases the demand for entities capable of handling substantial and long-term facility management contracts. The contract represents a significant business potential in the leisure and cultural industries, focusing on enhancing the tourism and cultural allure of Whitley Bay.

## Notice

Award of a contract to programme performances and manage facilities at Playhouse, Whitley Bay for a 15 year period from the commencement of the contract. The Whitley Bay Playhouse is situated at Marine Avenue, Whitley Bay, Tyne and Wear. The Playhouse is a 638-seat single auditorium theatre which underwent redevelopment in 2008 to bring the sound, lighting, seating and customer experience up to modern standards. The site has been the basis for a theatre in the town for over 100 years and continues to be integral to the cultural and tourism offer of the area.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2f3202bb-c7fe-460b-8fb4-43f29221c03d |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Sep 2025 |
| Submission deadline | 31 Oct 2024 |
| Future notice date | Not specified |
| Award date | 17 Sep 2025 |
| Contract period | 21 Sep 2025 - 25 Sep 2040 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NORTH TYNESIDE COUNCIL |
| Locality | NEWCASTLE-UPON-TYNE |
| Post town | Newcastle upon Tyne |
| Postcode | NE27 0BY |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | North Tyneside |
| Electoral ward | Shiremoor |
| Westminster constituency | Cramlington and Killingworth |
| Delivery location | TLC North East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SMG EUROPE HOLDINGS |

## CPV Codes

### Divisions

- 92 - Recreational, cultural and sporting services

### Codes

- 92000000 - Recreational, cultural and sporting services

## Release History

- 25 Sep 2025 at 09:16 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2f3202bb-c7fe-460b-8fb4-43f29221c03d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2f3202bb-c7fe-460b-8fb4-43f29221c03d
  25th September 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-26599d64-de8d-4e79-9dfc-844b6d757d8d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-26599d64-de8d-4e79-9dfc-844b6d757d8d.json.