---
title: "Online Choice Architecture Prevalence Research"
ocid: "ocds-b5fd17-26a50e24-0c6f-4c28-a0c9-879bcf0b94c0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-26a50e24-0c6f-4c28-a0c9-879bcf0b94c0"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-26a50e24-0c6f-4c28-a0c9-879bcf0b94c0.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-26a50e24-0c6f-4c28-a0c9-879bcf0b94c0.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "COMPETITION & MARKETS AUTHORITY"
published: "2023-02-20"
---

# Online Choice Architecture Prevalence Research

Buyer: COMPETITION & MARKETS AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-26a50e24-0c6f-4c28-a0c9-879bcf0b94c0

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## Summary

The Competition & Markets Authority (CMA) has completed a procurement process under the title "Online Choice Architecture Prevalence Research" in the market research services category. The contract, valued at £233,086 GBP, was awarded to Behavioural Insights Limited. The procurement method used was selective, with a call-off from a dynamic purchasing system. The contract period runs from 23rd January 2023 to 22nd June 2023, and the tender deadline was 28th October 2022. The CMA, located in London, England, was the buying organization for this tender.

This tender provides an opportunity for businesses, especially those in the market research services sector, to engage in conducting primary research on Online Choice Architecture practices in the UK online retail market. Small and medium-sized enterprises (SMEs) would be well-suited to compete for this tender. The process is currently in the award stage as of 26th January 2023, offering a chance for successful suppliers to grow their business and collaborate with the Competition & Markets Authority, promoting innovation and research in the industry.

## Notice

The CMA is looking to instruct a supplier to conduct primary research into the prevalence of specific Online Choice Architecture ('OCA') practices in the UK online retail market.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/9d01a5a6-72b0-4641-894b-8b9e221882fc |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Goods |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Feb 2023 |
| Submission deadline | 28 Oct 2022 |
| Future notice date | Not specified |
| Award date | 26 Jan 2023 |
| Contract period | 23 Jan 2023 - 22 Jun 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £233,086 |
| Lots value | Not specified |
| Awards value | £233,086 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | COMPETITION & MARKETS AUTHORITY |
| Locality | LONDON |
| Post town | Central London |
| Postcode | WC1B 4AD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BEHAVIOURAL INSIGHTS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 20 Feb 2023 at 17:56 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/9d01a5a6-72b0-4641-894b-8b9e221882fc

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/9d01a5a6-72b0-4641-894b-8b9e221882fc
  20th February 2023 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-26a50e24-0c6f-4c28-a0c9-879bcf0b94c0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-26a50e24-0c6f-4c28-a0c9-879bcf0b94c0.json.