--- title: "2023-638 Media Evaluation" ocid: "ocds-b5fd17-277b0143-843e-4047-83ff-6d2954f9a54d" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-277b0143-843e-4047-83ff-6d2954f9a54d" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-277b0143-843e-4047-83ff-6d2954f9a54d.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-277b0143-843e-4047-83ff-6d2954f9a54d.json" source: "Contracts Finder" current_stage: "Award" buyer: "AHDB" published: "2024-07-11" --- # 2023-638 Media Evaluation Buyer: AHDB Current stage: Award OCID: ocds-b5fd17-277b0143-843e-4047-83ff-6d2954f9a54d [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-277b0143-843e-4047-83ff-6d2954f9a54d) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-277b0143-843e-4047-83ff-6d2954f9a54d.json) ## Summary The procurement process for the contract titled "2023-638 Media Evaluation" was initiated by AHDB, a public buying organization based in Coventry, United Kingdom. The contract falls under the industry category of market research services. The procurement stage was an award, with a selective procurement method where a single supplier from a dynamic purchasing system was chosen. The contract has a total value of £1,200,000 and a minimum value of £370,000. The tender period ended on May 30, 2024, and the contract period spans from July 22, 2024, to July 21, 2027. This tender for media evaluation services by AHDB presents growth opportunities for businesses, especially for those in the market research sector. Small and medium-sized enterprises (SMEs) are well-suited to compete as the contract specifies suitability for SMEs. Businesses interested in creative development, communications evaluation, and market research would find this opportunity particularly relevant. The contract aims to optimise creative campaigns while ensuring value for money, making it attractive for companies looking to enhance their marketing strategies and gain public sector contracts. ## Notice AWARDED. AHDB was looking to procure a partner agency to work across its campaign evaluation and creative development work. This formed part of a 12-month agreement with the option to extend for a further two additional 12-month periods. With the aim to make the creative process as efficient as possible and to build an ongoing relationship, we would like to appoint a single supplier for all of our creative development. research (including qualitative communications development work and pre-testing) and communications evaluations. It is vital that we can prove to ourselves, and to our levy-payers and stakeholders that our campaigns are as strong as possible and have met KPI's. The successful supplier will be required to help AHDB to evaluate our communications, but also help us to develop and optimise winning creative campaigns, as well as ensuring value for money for levy payers is provided. AHDB has two main campaign which represent the majority of its marketing spend. It likely that it is solely these two campaigns which will utilise this type of the evaluation and creative testing work. These campaigns are the "Let's Eat Balanced" (LEB) and Pork's Feed your family for less. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cce42c20-0e2b-431e-a9b8-83c031e2aca5 | | Notice type | Award Notice | | Procurement type | Dynamic | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Call-off from a dynamic purchasing system | | Tender suitability | SME | | Awardee scale | SME | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 11 Jul 2024 | | Submission deadline | 30 May 2024 | | Future notice date | Not specified | | Award date | 25 Jun 2024 | | Contract period | 21 Jul 2024 - 21 Jul 2027 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £1,200,000 | | Lots value | Not specified | | Awards value | £1,200,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | AHDB | | Locality | COVENTRY | | Post town | Coventry | | Postcode | CV3 4PE | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire | | ITL 3 | TLG13 Warwickshire CC | | Local authority | Warwick | | Electoral ward | Cubbington & Leek Wootton | | Westminster constituency | Kenilworth and Southam | | Delivery location | TLG West Midlands (England) | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | TWO EARS ONE MOUTH | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79310000 - Market research services ## Release History - 11 Jul 2024 at 09:03 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/cce42c20-0e2b-431e-a9b8-83c031e2aca5 - 11 Jul 2024 at 09:02 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/fc44b02c-a9ae-40e5-9719-8e65a0fbd900 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/cce42c20-0e2b-431e-a9b8-83c031e2aca5 11th July 2024 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/fc44b02c-a9ae-40e5-9719-8e65a0fbd900 11th July 2024 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/6cafeacd-8245-4bb5-99da-1e39c6d1c24f Redacted contract ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-277b0143-843e-4047-83ff-6d2954f9a54d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-277b0143-843e-4047-83ff-6d2954f9a54d.json.