--- title: "AHDB requirements for PR activities in the Middle East" ocid: "ocds-b5fd17-277b218d-6e93-4134-ac0a-d24dfa42c396" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-277b218d-6e93-4134-ac0a-d24dfa42c396" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-277b218d-6e93-4134-ac0a-d24dfa42c396.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-277b218d-6e93-4134-ac0a-d24dfa42c396.json" source: "Contracts Finder" current_stage: "Tender" buyer: "DEFRA NETWORK ETENDERING PORTAL" published: "2020-03-20" --- # AHDB requirements for PR activities in the Middle East Buyer: DEFRA NETWORK ETENDERING PORTAL Current stage: Tender OCID: ocds-b5fd17-277b218d-6e93-4134-ac0a-d24dfa42c396 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-277b218d-6e93-4134-ac0a-d24dfa42c396) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-277b218d-6e93-4134-ac0a-d24dfa42c396.json) ## Summary The Agriculture and Horticulture Development Board (AHDB), based in Kenilworth, Warwickshire, is seeking a Marketing Representative for Public Relations activities specifically aimed at the Middle East. This tender, titled "AHDB requirements for PR activities in the Middle East," falls under the public relations services category and is currently at the tender stage. Interested parties are required to submit their proposals by 22nd April 2020, with the contract expected to commence on 26th June 2020 and run until 25th June 2024. The procurement method is an open procedure, inviting all registered suppliers to participate. This tender presents significant opportunities for businesses focused on marketing and public relations, especially those with experience in the food and agriculture sector. Companies engaging in promotional activities for British products, particularly in the meat industry, would be well-suited to compete. Additionally, entities with capabilities to develop relationships and strategies connected to Middle Eastern markets could thrive by collaborating with AHDB to increase the market presence of British lamb and red meat. ## Notice AHDB Exports are looking for an Arabic and English speaking, Marketing Representative to cover Middle Eastern markets, maintaining contact and working jointly with red meat exporters, agents, representatives, importers, distributors, hotel and food service operators and retailers. This will be a service contract to cover our requirements. - Liaise closely with the AHDB Exports team based in France, to agree and update on activity and provide the latest market intelligence and insights - Identify and develop priority markets for British lamb - Effectively build and maintain new relationships with relevant contacts in the Middle Eastern market. Where appropriate, work jointly with them to increase market exposure and demand for British red meat in general and lamb in particular - Devise and implement effective local strategies to promote British lamb, aimed at increasing awareness and brand loyalty - Act as a brand ambassador for British produce - Liaise with central AHDB staff in areas such as media, PR and digital. Priority markets to be covered are UAE, Kuwait, Qatar, Bahrain, Saudi Arabia and Oman. Please note the closing date may be delayed due to the Coronavirus impact, any amendments will be posted on the system Additional information: Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity: 1. Register your company on the eSourcing portal (this is only required once) - Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register - Accept the terms and conditions and click 'continue' - Enter your correct business and user details - Note the username you chose and click 'Save' when complete - You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender - Login to the portal with the username/password - Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. - Click the 'Express Interest' button at the top of the page. - This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender - Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) - You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT - There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d163e469-f581-4844-8f20-bedc1e2236b4 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 20 Mar 2020 | | Submission deadline | 22 Apr 2020 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 25 Jun 2020 - 25 Jun 2024 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | DEFRA NETWORK ETENDERING PORTAL | | Locality | KENILWORTH, WARWICKSHIRE | | Post town | Coventry | | Postcode | CV8 2TL | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire | | ITL 3 | TLG13 Warwickshire CC | | Local authority | Warwick | | Electoral ward | Cubbington & Leek Wootton | | Westminster constituency | Kenilworth and Southam | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79416000 - Public relations services ## Release History - 20 Mar 2020 at 11:06 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/d163e469-f581-4844-8f20-bedc1e2236b4 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/d163e469-f581-4844-8f20-bedc1e2236b4 20th March 2020 - Opportunity notice on Contracts Finder ## Notice URLs - http://www.ahdb.org.uk - https://defra.bravosolution.co.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-277b218d-6e93-4134-ac0a-d24dfa42c396. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-277b218d-6e93-4134-ac0a-d24dfa42c396.json.