---
title: "OHID - Profiles Planning Tool"
ocid: "ocds-b5fd17-28019e76-4441-4ec6-a531-0c454d1913b1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-28019e76-4441-4ec6-a531-0c454d1913b1"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-28019e76-4441-4ec6-a531-0c454d1913b1.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-28019e76-4441-4ec6-a531-0c454d1913b1.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT OF HEALTH AND SOCIAL CARE"
published: "2025-01-15"
---

# OHID - Profiles Planning Tool

Buyer: DEPARTMENT OF HEALTH AND SOCIAL CARE  
Current stage: Award  
OCID: ocds-b5fd17-28019e76-4441-4ec6-a531-0c454d1913b1

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## Summary

The Department of Health and Social Care (DHSC) has awarded a contract titled "OHID - Profiles Planning Tool" under the industry category of market research services (CPV 79310000). The objective of this procurement is to subscribe to a proprietary planning tool called Profiles to enhance departmental marketing activities and facilitate more effective and targeted health campaigns. The procurement method used was a direct, single tender action below the threshold with YouGov Plc. The contract period started on 1st January 2025 and will conclude on 30th June 2025. Based in Westminster, England, the DHSC completed the procurement process with the final award made on 14th January 2025, and the contract's notice was published on 15th January 2025.

This tender offers substantial opportunities for businesses involved in market research services to collaborate with the DHSC on focused health campaigns, driving impactful marketing strategies. Large-scale businesses with expertise in providing proprietary planning tools, particularly those capable of delivering tailored marketing solutions, stand to benefit significantly from such contracts. The value of the procurement, pegged at £24,680, reflects a strategic investment in utilising sophisticated tools to optimise public health communication efforts, thus providing a lucrative avenue for businesses to showcase their capabilities and forge a strong partnership with a prominent government department.

## Notice

The subscription of a proprietary planning tool called Profiles to support departmental marketing activity and ensure more effective and targeted health campaigns.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2eddee19-c5f2-4219-84f4-5731ae59c774 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Jan 2025 |
| Submission deadline | 31 Dec 2024 |
| Future notice date | Not specified |
| Award date | 14 Jan 2025 |
| Contract period | 1 Jan 2025 - 30 Jun 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £24,680 |
| Lots value | Not specified |
| Awards value | £24,680 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT OF HEALTH AND SOCIAL CARE |
| Locality | WESTMINSTER |
| Post town | South West London |
| Postcode | SW1H 0EU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YOUGOV |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 15 Jan 2025 at 10:54 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2eddee19-c5f2-4219-84f4-5731ae59c774

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2eddee19-c5f2-4219-84f4-5731ae59c774
  15th January 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/5270d171-b250-4ea2-9016-0456b06ed5f8
  C255016 OHID YouGov Profiles sub January 2025 Redacted

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-28019e76-4441-4ec6-a531-0c454d1913b1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-28019e76-4441-4ec6-a531-0c454d1913b1.json.