---
title: "UK_2024_Conversion Rate Optimisation Agency"
ocid: "ocds-b5fd17-28597add-7e38-4850-b4dd-2a84c1816697"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-28597add-7e38-4850-b4dd-2a84c1816697"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-28597add-7e38-4850-b4dd-2a84c1816697.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-28597add-7e38-4850-b4dd-2a84c1816697.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BRITISH COUNCIL"
published: "2024-03-26"
---

# UK_2024_Conversion Rate Optimisation Agency

Buyer: BRITISH COUNCIL  
Current stage: Tender  
OCID: ocds-b5fd17-28597add-7e38-4850-b4dd-2a84c1816697

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-28597add-7e38-4850-b4dd-2a84c1816697.json)

## Summary

The British Council is looking for an agency partner to manage Conversion Rate Optimisation (CRO) activity for their digital ecosystem. The title of the tender is "UK_2024_Conversion Rate Optimisation Agency". The industry category is advertising services. The tender is open for bidding, with a deadline for submissions on 14th May 2024. The contract period is set to start on 1st July 2024 and end on 30th May 2028.

This tender provides opportunities for agencies specialised in CRO services to work with the British Council. Small and medium-sized enterprises (SMEs) are encouraged to participate in this open procedure. Businesses with expertise in CRO maturity audits, strategy development, user experience research, A/B testing, and conversion-centric design services would be well-suited to compete for this contract.

## Notice

This Invitation to Tender (ITT) seeks to obtain an agency partner to manage Conversion Rate Optimisation (CRO) activity for the English and Exams digital ecosystem. The expected range of services include but are not limited to CRO maturity audits, strategy development and execution, user experience research, competitor CRO benchmarking, proposition and pricing experimentation, personalisation and customisation, conversion centred design services (content, design and Call To Action (CTA), A/B testing and optimisation, and CRO team training and guidance as well as working closely with our other agency partners in optimisation of conversion rates. If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents. Additional information: If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents. Is a Recurrent Procurement Type? : Yes

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5a9ad239-32d0-456a-af2a-a9e499ad3ed9 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Mar 2024 |
| Submission deadline | 14 May 2024 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 Jul 2024 - 30 May 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH COUNCIL |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1JQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 26 Mar 2024 at 15:41 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5a9ad239-32d0-456a-af2a-a9e499ad3ed9

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5a9ad239-32d0-456a-af2a-a9e499ad3ed9
  26th March 2024 - Opportunity notice on Contracts Finder
- https://in-tendhost.co.uk/britishcouncil/aspx/
  Additional information on how to apply for this contract

## Notice URLs

- https://in-tendhost.co.uk/britishcouncil

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-28597add-7e38-4850-b4dd-2a84c1816697. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-28597add-7e38-4850-b4dd-2a84c1816697.json.