--- title: "Digital Marketing activities in the US, covering Beef, Pork and Dairy" ocid: "ocds-b5fd17-286def19-16ed-4789-9408-e39462fcee52" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-286def19-16ed-4789-9408-e39462fcee52" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-286def19-16ed-4789-9408-e39462fcee52.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-286def19-16ed-4789-9408-e39462fcee52.json" source: "Contracts Finder" current_stage: "Tender" buyer: "DEFRA NETWORK ETENDERING PORTAL" published: "2021-11-29" --- # Digital Marketing activities in the US, covering Beef, Pork and Dairy Buyer: DEFRA NETWORK ETENDERING PORTAL Current stage: Tender OCID: ocds-b5fd17-286def19-16ed-4789-9408-e39462fcee52 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-286def19-16ed-4789-9408-e39462fcee52) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-286def19-16ed-4789-9408-e39462fcee52.json) ## Summary The tender titled "Digital Marketing activities in the US, covering Beef, Pork and Dairy" is being conducted by the Defra Network eTendering Portal. This procurement process falls under the food and agriculture industry category and is focused on enhancing brand awareness in key states within the United States, including New York, California, and Florida. The tender is currently in the active stage and is set to close on 31st January 2022. The initial contract period will commence from 1st April 2022 and aims to run for one year, with options for extensions of up to three years. The total estimated value of the contract is £180,000, with a minimum value set at £60,000, using an open procedure for procurement. This tender presents a significant opportunity for businesses in the digital marketing sector, particularly those with a focus on the food and beverage industry. Agencies that have a strong understanding of the US market and local nuances, especially those based in the US or with a commercial presence there, would be well-suited to compete. With the objective of increasing online visibility and engagement with foodservice and high-end retailers, this contract offers potential growth avenues for businesses specialising in digital marketing, branding, and strategic communication for food products. ## Notice The aim is to increase our brand awareness in the US market by using Digital Marketing to ensure that our online marketing strategy gains better visibility, drives engagement with our target audience (foodservice and high-end retailers), and increase website downloads, video viewing and increase registrations to our events. The aim is to reach a larger audience than could be achieved by our Export team, through traditional methods in the targeted stated of: NY/NJ/PA, California, Illinois, Florida & Texas., and target the prospects who are most likely to buy our British beef & pork and dairy. The contract will be for 1 year initially, with the option 1+1+1 Due to local knowledge and nuances of language being required, it is preferable for the agency to be based in the US or have a commercially based office within the country. Additional information: Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity 1. Register your company on the eSourcing portal (this is only required once) Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register Accept the terms and conditions and click 'continue' Enter your correct business and user details - Note the username you chose and click 'Save' when complete You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender Login to the portal with the username/password Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. Click the 'Express Interest' button at the top of the page. This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7b9da701-e3b6-44e4-a5a4-91cfbaeb9a53 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Works | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 29 Nov 2021 | | Submission deadline | 31 Jan 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 31 Mar 2022 - 31 Mar 2023 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £180,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | DEFRA NETWORK ETENDERING PORTAL | | Locality | KENILWORTH, WARWICKSHIRE | | Post town | Coventry | | Postcode | CV8 2LZ | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire | | ITL 3 | TLG13 Warwickshire CC | | Local authority | Warwick | | Electoral ward | Cubbington & Leek Wootton | | Westminster constituency | Kenilworth and Southam | | Delivery location | Not specified | ## CPV Codes ### Divisions - 72 - IT services: consulting, software development, Internet and support ### Codes - 72414000 - Web search engine providers ## Release History - 29 Nov 2021 at 09:42 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/7b9da701-e3b6-44e4-a5a4-91cfbaeb9a53 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/7b9da701-e3b6-44e4-a5a4-91cfbaeb9a53 29th November 2021 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/72d16e94-a9a1-48a4-9340-4b6efad1d5cd n/a ## Notice URLs - https://defra.bravosolution.co.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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