---
title: "Media Planning and Buying for Reputation and Student Recruitment Marketing"
ocid: "ocds-b5fd17-28ffab50-db2a-4a27-98d0-075105daf49c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-28ffab50-db2a-4a27-98d0-075105daf49c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-28ffab50-db2a-4a27-98d0-075105daf49c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-28ffab50-db2a-4a27-98d0-075105daf49c.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "SHEFFIELD HALLAM UNIVERSITY"
published: "2025-06-27"
---

# Media Planning and Buying for Reputation and Student Recruitment Marketing

Buyer: SHEFFIELD HALLAM UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-28ffab50-db2a-4a27-98d0-075105daf49c

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-28ffab50-db2a-4a27-98d0-075105daf49c)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-28ffab50-db2a-4a27-98d0-075105daf49c.json)

## Summary

Sheffield Hallam University has awarded a contract for media planning and buying services to Hybrid News Limited. The contract, valued at £1,000,000, runs from 1 July 2025 to 31 March 2026. This extension is part of a Regulation 72 modification aimed at avoiding substantial inconvenience or cost duplication, primarily due to its significant role in summer student recruitment and clearing campaigns. The procurement aligns with the University's strategic objectives, intending to enhance its reputation and student recruitment efforts. The procurement process currently stands at the award stage, having progressed through planning and tender stages. The services pertain to the advertising and marketing industry, with a delivery focus in the Yorkshire and the Humber region.

This tender presents considerable business growth opportunities for SMEs in the marketing and advertising sectors, particularly those specialising in educational campaigns and recruitment marketing. By partnering with Sheffield Hallam University, businesses can leverage the strategic role of media planning and buying in increasing engagement and brand perception across academia and beyond. Firms adept in delivering innovative marketing solutions and capable of working closely with the University's marketing teams will find this contract well-suited to their offerings. Additionally, the contract’s emphasis on global academic and financial targets allows businesses to position themselves in a competitive landscape while fostering long-term relationships with a leading educational institution.

## Notice

Regulation 72(1)(b)(ii) modification to extend the contract beyond its original term, as the University considers a change of contractor would cause significant inconvenience or substantial duplication of costs during key media campaigns relating to summer student recruitment and clearing. The increase in price does not exceed 50% of original contract value and is for a period of 8 months to allow a PA 2023 compliant procurement process to take place. The University has published a UK3: Planned Procurement Notice stating its intention to compete the ongoing requirement in the near future. This is published under notice identifier: 2025/S 000-025017. The University requires a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include: - delivering student recruitment success and engagement across pre-applicant, applicant, student and alumni audiences, in line with academic and financial targets globally, - raising the profile and enhancing the reputation of the University through institutional positioning and research impact, - promoting the new University brand campaign achieving stand out and cut through in our competitive market place. The appointed agency will work with 2 central marketing teams - the prospective student marketing team and the strategic marketing team. All references to 'the University' include all wholly owned subsidiaries of the University, including but not limited to SHULaw.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c5edff7a-956e-42db-b71e-6a7a74459b49 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Other - Regulation 72 modification |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Jun 2025 |
| Submission deadline | 20 Jun 2025 |
| Future notice date | Not specified |
| Award date | 3 Jun 2020 |
| Contract period | 30 Jun 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,000,000 |
| Lots value | Not specified |
| Awards value | £3,500,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SHEFFIELD HALLAM UNIVERSITY |
| Locality | SHEFFIELD |
| Post town | Sheffield |
| Postcode | S1 1WB |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE3 South Yorkshire |
| ITL 3 | TLE32 Sheffield |
| Local authority | Sheffield |
| Electoral ward | City |
| Westminster constituency | Sheffield Central |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HYBRID NEWS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 27 Jun 2025 at 14:51 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/c5edff7a-956e-42db-b71e-6a7a74459b49
- 16 Jun 2020 at 07:09 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/dcc03208-24b7-4569-ba93-928fffd792d2
- 20 Dec 2019 at 16:18 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/30a44f62-5723-4f52-a723-249d08a5a16f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/c5edff7a-956e-42db-b71e-6a7a74459b49
  27th June 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/dcc03208-24b7-4569-ba93-928fffd792d2
  16th June 2020 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/30a44f62-5723-4f52-a723-249d08a5a16f
  20th December 2019 - Opportunity notice on Contracts Finder
- https://in-tendhost.co.uk/sheffieldhallamuniversity/aspx/home
  Sheffield Hallam University InTend Site

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-28ffab50-db2a-4a27-98d0-075105daf49c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-28ffab50-db2a-4a27-98d0-075105daf49c.json.