---
title: "East Midlands Regional Visitor Marketing Campaign"
ocid: "ocds-b5fd17-2965b11d-fabc-42dd-ac7e-18233413f727"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-2965b11d-fabc-42dd-ac7e-18233413f727"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2965b11d-fabc-42dd-ac7e-18233413f727.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-2965b11d-fabc-42dd-ac7e-18233413f727.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NOTTINGHAMSHIRE COUNTY COUNCIL"
published: "2026-01-26"
---

# East Midlands Regional Visitor Marketing Campaign

Buyer: NOTTINGHAMSHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-2965b11d-fabc-42dd-ac7e-18233413f727

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-2965b11d-fabc-42dd-ac7e-18233413f727)  
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## Summary

The East Midlands Combined County Authority has completed the procurement process for a regional visitor marketing campaign. The buying organisation, Nottinghamshire County Council, aimed to boost tourism across regions including Derbyshire, Derby City, Nottingham, and Nottinghamshire, through collaborative campaigns. Focusing on the industry category of business services related to marketing, this contract involved sports and cultural campaigns targeting audiences within travel proximity. With procurement conducted via a restricted procedure, or selective procurement method, the contract commenced on 20th October 2025 and will conclude on 27th February 2026. This initiative is valued at £220,000 and was awarded on 15th October 2025 to Reed Talent Solutions Limited, trading as Consultancy+.

This tender represents a significant opportunity for marketing and visitor economy-focused agencies to showcase their expertise and skills in bolstering regional tourism. The campaigns, targeting both local and London-based audiences, aim to enhance tourist experiences and promote extended stays, offering a considerable market for businesses adept in the visitor economy sector. These opportunities are ideal for larger companies capable of delivering comprehensive marketing strategies that align with the campaign’s objectives of driving domestic tourism and inclusivity in the East Midlands region. With a supportive procurement approach toward SME involvement, this tender opens avenues for diverse business growth and collaboration within the marketing domain.

## Notice

The East Midlands Combined County Authority (EMCCA) is seeking to appoint a specialist visitor economy marketing agency to elevate the East Midlands' profile, promoting tourism through collaborative regional campaigns involving Visit Peak District Derbyshire and Derby (VPDD) and Visit Nottinghamshire (MNN) * Campaign Objectives: The campaigns aim to drive overnight stays and forward bookings for 2026, increase domestic tourism, promote inclusivity, and highlight accessible, authentic experiences in Derbyshire, Derby City, Nottingham, and Nottinghamshire. * Nottinghamshire Campaign Focus: This campaign targets sports spectators and cultural consumers within a 1-2 hour drive radius, encouraging repeat visits and extended stays beyond events, emphasizing the region's diverse sports, culture, food, heritage, and nature offerings. * Derbyshire Campaign Focus: A London-based campaign aims to inspire Londoners and nearby audiences to choose the Peak District, Derbyshire, and Derby for short breaks, highlighting rejuvenating nature-led escapes and cultural experiences less than two hours from the capital.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5f8a72ad-4a5a-4141-bfbe-dfe0edbbdfb3 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Jan 2026 |
| Submission deadline | 3 Oct 2025 |
| Future notice date | Not specified |
| Award date | 14 Oct 2025 |
| Contract period | 19 Oct 2025 - 27 Feb 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £220,000 |
| Lots value | Not specified |
| Awards value | £220,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NOTTINGHAMSHIRE COUNTY COUNCIL |
| Locality | NOTTINGHAMSHIRE |
| Post town | Nottingham |
| Postcode | NG2 7QP |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF1 Derbyshire and Nottinghamshire |
| ITL 3 | TLF16 South Nottinghamshire |
| Local authority | Rushcliffe |
| Electoral ward | Trent Bridge |
| Westminster constituency | Rushcliffe |
| Delivery location | TLF East Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | REED TALENT SOLUTIONS LIMITED (TRADING AS CONSULTANCY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 26 Jan 2026 at 10:23 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5f8a72ad-4a5a-4141-bfbe-dfe0edbbdfb3

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5f8a72ad-4a5a-4141-bfbe-dfe0edbbdfb3
  26th January 2026 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://www.nottinghamshire.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-2965b11d-fabc-42dd-ac7e-18233413f727. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-2965b11d-fabc-42dd-ac7e-18233413f727.json.