---
title: "2023-647 Provision of retailer in-store observational 'Country of Origin' audit"
ocid: "ocds-b5fd17-296dddd3-730b-45ed-b034-7ca6c5584e9d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-296dddd3-730b-45ed-b034-7ca6c5584e9d"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-296dddd3-730b-45ed-b034-7ca6c5584e9d.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-296dddd3-730b-45ed-b034-7ca6c5584e9d.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "AHDB"
published: "2024-03-19"
---

# 2023-647 Provision of retailer in-store observational 'Country of Origin' audit

Buyer: AHDB  
Current stage: Tender  
OCID: ocds-b5fd17-296dddd3-730b-45ed-b034-7ca6c5584e9d

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## Summary

The Agriculture and Horticulture Development Board (AHDB) is seeking a supplier to conduct in-store observational audits for pork products under the PorkWatch initiative. The contract involves auditing various pork products multiple times a year across 150 stores, specifically looking at country of origin labelling. The closing date for submissions is noon on 27th March 2024. The procurement method is an open procedure, and the total contract value is £190,000. The contract starts on 1st June 2024 and runs until 31st May 2029.

This tender by AHDB presents an opportunity for marketing services businesses to compete for a contract involving retailer in-store observational audits. Businesses specializing in market research, data analysis, and software services for reporting and data visualisation would be well-suited to bid for this opportunity. The contract is suitable for small and medium-sized enterprises (SMEs) and is open for suppliers to participate in the procurement process until the closing date on 27th March 2024.

## Notice

AHDB intend to procure a Contract to a successful Supplier for the provision of in-store observational audit work for pork (PorkWatch).The successful supplier will be required to deliver audits for Pork, conducted regularly throughout the calendar year across a sample of 150 stores stratified by region and store size, as well as ensuring value for money for levy payers is provided. Core requirements are: * To conduct an observational audit (at time critical periods) of all fresh pork (fresh pre packed), bacon, gammon, sausages and ham products 6 times a year. The sample should cover the 10 largest multiple retailers * Data to be collected in all chilled cabinets within the retailer, including gondola ends and secondary fixtures. * Historical results which AHDB currently hold must be incorporated into the results so that changes over time can be tracked. Results must be provided separated by individual retailer as well as at total market level. * Results must be provided in both in tabular format and chart format using a suitable software package. (e.g. Excel/ PowerPoint/Other) Tabular results to reach AHDB within 10 days of the audit taking place. * Results must show the percentage of facings that : o Display a British country of origin o Are Branded v own label (including the proportion of each that is British) Closing date is NOON 27th March 2024. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/dd69aad7-65d6-4782-82d9-93d31e9d098b |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Mar 2024 |
| Submission deadline | 27 Mar 2024 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 31 May 2024 - 31 May 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £190,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | TLG West Midlands (England) |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 19 Mar 2024 at 09:06 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/dd69aad7-65d6-4782-82d9-93d31e9d098b
- 22 Feb 2024 at 10:54 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/736dd4cd-5ec1-437c-8461-fb85bbec20f9

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/dd69aad7-65d6-4782-82d9-93d31e9d098b
  19th March 2024 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/736dd4cd-5ec1-437c-8461-fb85bbec20f9
  22nd February 2024 - Opportunity notice on Contracts Finder

## Notice URLs

- https://defra-family.force.com/s/Welcome

## Provenance

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