---
title: "2023-671 AHDB In-Market representative for the GCC (covering Dairy products)"
ocid: "ocds-b5fd17-2a599f28-50e8-4847-b29c-4a14b0c31125"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-2a599f28-50e8-4847-b29c-4a14b0c31125"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2a599f28-50e8-4847-b29c-4a14b0c31125.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-2a599f28-50e8-4847-b29c-4a14b0c31125.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "AHDB"
published: "2024-07-30"
---

# 2023-671 AHDB In-Market representative for the GCC (covering Dairy products)

Buyer: AHDB  
Current stage: Award  
OCID: ocds-b5fd17-2a599f28-50e8-4847-b29c-4a14b0c31125

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## Summary

The Agriculture and Horticulture Development Board (AHDB) has conducted a procurement process for an In-Market representative focusing on the GCC region to boost exports of British dairy products. The contract, entitled "2023-671 AHDB In-Market representative for the GCC (covering Dairy products)", falls under the industry category of Marketing Services, with a CPV code of 79342000. Located primarily in Saudi Arabia but covering other GCC countries like Kuwait and Qatar, the initiative aims to enhance market presence through strategies involving online, social media, and promotional events. The tender phase concluded with an award on 26th June 2024, and the contract period is set to commence on 1st August 2024, running for two years with potential extensions. The total contract value is £390,000, with an initial minimum value of £100,000, indicating a substantial investment in growing this market segment.

This tender presents a significant growth opportunity for businesses specialising in marketing services, particularly those with experience in international markets and dairy product promotion. Companies that excel in strategic marketing, social media management, and on-ground promotional activities would be well-suited to compete and potentially expand their clientele and geographic reach. Small and medium-sized enterprises (SMEs) are encouraged to participate, given AHDB's support for fostering SME involvement in public contracts. The successful supplier, Crown HouZe Events Co LLC, demonstrates the viability of SMEs in securing significant contracts, validating the potential for other SMEs to follow suit.

## Notice

The objective of this tender exercise was to develop the markets outside of the UAE as those are the ones with the most growth potential. Ie) Saudi Arabia, Qatar, Kuwait etc. The successful representative will be responsible for delivering an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. The aim is to increase awareness to help drive value and volume sales. The successful representative will be expected to: * Liaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights * Identify and develop priority markets Saudi Arabia, Kuwait, Qatar To be located in an agreed market in GCC with a preference for Saudi Arabia but not exclusive to. * Effectively maintain and build new relationships with relevant contacts in the GCC Where appropriate, work jointly with them to increase market exposure and demand for British dairy products. * Devise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty. * Devise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products. * Support in-market exhibition activity. * Liaise with AHDB staff in areas such as media, PR, digital. The contract has a start date of the 1st August 2024 for an initial 2 year period, with the option to extend 1+1.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6a475d09-a0ca-403c-bec7-4e2fa3a169ad |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Jul 2024 |
| Submission deadline | 22 Apr 2024 |
| Future notice date | Not specified |
| Award date | 25 Jun 2024 |
| Contract period | 31 Jul 2024 - 1 Aug 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £400,000 |
| Lots value | Not specified |
| Awards value | £390,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CROWN HOUZE EVENTS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 30 Jul 2024 at 08:40 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6a475d09-a0ca-403c-bec7-4e2fa3a169ad

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/6a475d09-a0ca-403c-bec7-4e2fa3a169ad
  30th July 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/5129efd2-51e9-4edf-9116-3605b58abe78
  Redacted contract version

## Provenance

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