---
title: "Designing a Behavioural Framework for Emergencies: Common Principles and Tailore"
ocid: "ocds-b5fd17-2a76216c-c9ca-42aa-94b9-7496fd737f61"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-2a76216c-c9ca-42aa-94b9-7496fd737f61"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2a76216c-c9ca-42aa-94b9-7496fd737f61.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-2a76216c-c9ca-42aa-94b9-7496fd737f61.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS"
published: "2026-01-29"
---

# Designing a Behavioural Framework for Emergencies: Common Principles and Tailore

Buyer: DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-2a76216c-c9ca-42aa-94b9-7496fd737f61

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## Summary

The Department for Environment, Food & Rural Affairs (Defra) has concluded a procurement process titled "Designing a Behavioural Framework for Emergencies: Common Principles and Tailored Approaches for Rare, High-Consequence incidents." This project falls under the social research services category and was executed using a selective procurement method, specifically a call-off from a framework agreement. The procurement has reached the award stage as of January 29, 2026, with the contract period running from January 20, 2026, to April 30, 2026. The total contract value is £29,961. The project covers a broad location scope including the UK, British Overseas Territories, Channel Islands, Europe, Isle of Man, and the Rest of the World. The objective of this project is to establish a framework that enables the rapid assignment of projects and maximises their impact on policy and delivery.

This tender offers significant opportunities for businesses specialising in behavioural science and social research services. Companies with expertise in developing behavioural frameworks and providing evidence-based solutions tailored to high-impact scenarios will find this contract especially fitting. The involvement of the Strategic Behavioural Insights Team in embedding behavioural science within policy areas underscores the need for organisations capable of collaborating across different domains to enhance policy efficacy. Although specifically not catering primarily to SMEs or VCSEs, businesses with a comprehensive capability to conduct behavioural science projects across diverse geographical locations could capitalise on this framework to expand their service provisions and enter new markets.

## Notice

Designing a Behavioural Framework for Emergencies: Common Principles and Tailored Approaches for Rare, High-Consequence incidents Defra ("The Authority") has responsibility for delivering the Government's key strategic environmental aims, including the Environmental Improvement Plan 2023 and for its contribution to achieving Net Zero. Green choices, as described in these strategies, underpin the delivery of these aims and we have committed to "Enable all parts of society to play their part in line with our six principles for green choices" (Environmental Improvement Plan 2023). Behavioural science provides vital insights into the mechanisms and reasons behind the behaviours of citizens, organisations and stakeholders and provides evidence-based solutions in response. Advice from behavioural scientists can help maximise the effectiveness of policy and delivery approaches. Defra's Strategic Behavioural Insights Team is establishing a Behavioural Science Call-Off Framework which aims to maximise the effectiveness of policy and delivery in Defra group by ensuring they are informed by high quality behavioural science evidence. The Strategic Behavioural Insights Team is responsible for developing and embedding expertise in behavioural science within Defra and collaborating across the Defra group. Additionally, the team applies behavioural science across policy areas, working closely with policy, social research and other colleagues. The Behavioural Science Call-Off Framework aims to enable rapid project assignment, minimise the time and resources required to commission individual projects and maximise the impact on policy development and operational delivery. The specific objectives, target behaviours and aims of each project within the contract will differ. This will be dependent on the brief from the commissioning project team. Each project will seek to understand different aspects of behaviour, which could include, for example: * Assessing evidence gaps in the current behavioural science literature to recommend areas for future research. * Developing user journeys to understand the barriers and enablers to behaviours at different touch points. * Developing qualitative and quantitative insights to better understand the mechanisms of particular behaviours. * Designing and evaluating evidence-based behavioural interventions, including real-world field trials, to understand the reasons behind their effect.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/30846707-1681-4594-845c-5ce47e475fa7 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Jan 2026 |
| Submission deadline | 19 Jan 2026 |
| Future notice date | Not specified |
| Award date | 29 Jan 2026 |
| Contract period | 20 Jan 2026 - 30 Apr 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £29,961 |
| Lots value | Not specified |
| Awards value | £29,961 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 4DF |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BEHAVIOURAL INSIGHTS TEAM |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79315000 - Social research services

## Release History

- 29 Jan 2026 at 15:59 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/30846707-1681-4594-845c-5ce47e475fa7

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/30846707-1681-4594-845c-5ce47e475fa7
  29th January 2026 - Awarded contract notice on Contracts Finder

## Provenance

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