---
title: "High Street Heritage Action Zone (HSHAZ evaluation) - footfall analysis using digital visitor insight data"
ocid: "ocds-b5fd17-2af1703e-6ec8-4e86-bde6-18e1a6fee5d3"
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markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2af1703e-6ec8-4e86-bde6-18e1a6fee5d3.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-2af1703e-6ec8-4e86-bde6-18e1a6fee5d3.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "HISTORIC ENGLAND"
published: "2023-11-16"
---

# High Street Heritage Action Zone (HSHAZ evaluation) - footfall analysis using digital visitor insight data

Buyer: HISTORIC ENGLAND  
Current stage: Tender  
OCID: ocds-b5fd17-2af1703e-6ec8-4e86-bde6-18e1a6fee5d3

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## Summary

The High Street Heritage Action Zone (HSHAZ evaluation) tender is being conducted by Historic England. The procurement process involves purchasing locational analytics data to evaluate the impact of the national HSHAZ programme. The deadline for tender submissions is December 15, 2023. The contract period is scheduled to run from January 2, 2024, to September 30, 2024. This tender falls under the services category and is open to small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise (VCSE) organisations.

This tender offers an opportunity for businesses involved in data services, including data supply, collection, entry, analysis, and processing. Companies that can provide high-quality visit insight data, movement patterns analysis, and visitor demographics are well-suited to compete in this process. The buying organisation, Historic England, is seeking suppliers who can provide innovative data solutions and work collaboratively with their evaluators to inform the impact evaluation of the HSHAZ programme set to be delivered in autumn 2024.

## Notice

Scope: 1. Historic England is looking to purchase data collected through mobile platforms and other digital hardware to contribute to the impact evaluation of the national High Streets Heritage Action Zone (HSHAZ) programme. 2. We need locational analytics from mobile devices (and other sources) to provide a detailed picture of footfall to contribute to our innovative evaluation of this programme. 3. We want to purchase high quality visit insight data for at least: a. 10 sample HSHAZ locations b. 20 comparable counterfactuals (places without HSHAZ investment) c. Data for 7 HSHAZ high street locations to understand visitor insights for the Hi! Street Fest. 4. The data will help us to understand more about how people are using the high streets that Historic England has invested in. This data helps us understand footfall and person interactions across HSHAZ locations which we can use as part of our impact evaluation. 5. For 3a and 3b: o The successful Supplier will provide data between March 2018-March 2024. o This will include visits and visitors at a minimum o This could include insights on movement patterns, visitor frequency, dwell time, and visitor demographics and others. 6. For 3c: o The successful Supplier will provide data for 2 weeks/months prior to the events, the event date (dates to be provided) and 2 weeks/3 months after. 7. The successful Supplier will work constructively with our evaluators, Amion Consulting, to make sure that this cutting-edge data can meaningfully inform the impact evaluation that will be delivered to Historic England in autumn 2024. Additional information: Please see the attached correspondence relating to the outcome of the above tender. Regards Historic England Procurement Team Is a Recurrent Procurement Type? : No

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a9ea2024-f2b8-4c9b-ba2c-92d59ce57f1e |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Nov 2023 |
| Submission deadline | 15 Dec 2023 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 2 Jan 2024 - 30 Sep 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HISTORIC ENGLAND |
| Locality | WILTSHIRE |
| Post town | Swindon |
| Postcode | SN2 2EH |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Mannington and Western |
| Westminster constituency | Swindon South |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72300000 - Data services
- 72310000 - Data-processing services
- 72312000 - Data entry services
- 72313000 - Data capture services
- 72314000 - Data collection and collation services
- 72316000 - Data analysis services
- 72319000 - Data supply services
- 72320000 - Database services

## Release History

- 16 Nov 2023 at 09:49 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/a9ea2024-f2b8-4c9b-ba2c-92d59ce57f1e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a9ea2024-f2b8-4c9b-ba2c-92d59ce57f1e
  16th November 2023 - Opportunity notice on Contracts Finder
- https://in-tendhost.co.uk/historicengland/aspx/
  Additional information on how to apply for this contract

## Provenance

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