---
title: "AB Testing and Optimisation Services"
ocid: "ocds-b5fd17-2b6c717b-0616-4be7-a82b-ccb8727da8f8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-2b6c717b-0616-4be7-a82b-ccb8727da8f8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2b6c717b-0616-4be7-a82b-ccb8727da8f8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-2b6c717b-0616-4be7-a82b-ccb8727da8f8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE BRITISH BROADCASTING CORPORATION (BBC)"
published: "2017-04-21"
---

# AB Testing and Optimisation Services

Buyer: THE BRITISH BROADCASTING CORPORATION (BBC)  
Current stage: Award  
OCID: ocds-b5fd17-2b6c717b-0616-4be7-a82b-ccb8727da8f8

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-2b6c717b-0616-4be7-a82b-ccb8727da8f8)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-2b6c717b-0616-4be7-a82b-ccb8727da8f8.json)

## Summary

The British Broadcasting Corporation (BBC) is seeking to award a contract for "AB Testing and Optimisation Services" as part of its initiative to enhance data-driven product development across various platforms, including web and applications. The contract, valued at £1,500,000, is planned to commence on 1st April 2017 and will span until 31st March 2019. The procurement process utilised an open procedure, with the tender period having concluded on 13th January 2017. The services are to be provided in London, United Kingdom, within the broader category of business services, which encompasses law, marketing, consulting, recruitment, printing, and security.

This tender presents significant opportunities for growth, particularly for SMEs and VCSEs that specialise in testing and optimisation capabilities. Companies with expertise in multivariate testing, data analysis, and strategic optimisation will find this contract aligns well with their offerings. By participating in this procurement process, businesses can position themselves as integral partners in the BBC's goal to empower its product teams and enhance their digital capabilities, ultimately expanding their market presence within the public sector.

## Notice

The BBC has an established and centralised optimisation team responsible for strategy, insight and the enablement of product teams across the business via a hub and spoke model. A significant appetite for multivariate and AB testing has been nurtured over the past year and teams across the BBC are at varying stages of maturity - some are yet to begin a testing programme and some have made significant progress. The BBC's future strategy is to empower product teams to become self-serving via a champions' network. The BBC seeks to contract for the provision of a testing and optimisation capability as it seeks to mature and embed its approach to data-driven product development across web, applications and emerging technologies.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c5744813-5d83-4f05-972b-374b63dd5240 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Apr 2017 |
| Submission deadline | 13 Jan 2017 |
| Future notice date | Not specified |
| Award date | 30 Mar 2017 |
| Contract period | 31 Mar 2017 - 31 Mar 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,500,000 |
| Lots value | Not specified |
| Awards value | £1,500,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE BRITISH BROADCASTING CORPORATION (BBC) |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1A 1AA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | West End |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | OPTIMIZELY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 21 Apr 2017 at 09:40 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/c5744813-5d83-4f05-972b-374b63dd5240
- 6 Dec 2016 at 09:58 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/4ad62af5-0c9b-4043-b593-d57f5f1c0d20

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/c5744813-5d83-4f05-972b-374b63dd5240
  21st April 2017 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/4ad62af5-0c9b-4043-b593-d57f5f1c0d20
  6th December 2016 - Opportunity notice on Contracts Finder
- https://bbc.bravosolution.co.uk
  BravoSolution eSourcing Portal

## Notice URLs

- http://www.bbc.co.uk/supplying/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-2b6c717b-0616-4be7-a82b-ccb8727da8f8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-2b6c717b-0616-4be7-a82b-ccb8727da8f8.json.