---
title: "RBGKEW/854 Brand Campaign - Royal Botanic Gardens, Kew"
ocid: "ocds-b5fd17-2c2517f1-02e3-4e90-a24a-b8790dff52b1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-2c2517f1-02e3-4e90-a24a-b8790dff52b1"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2c2517f1-02e3-4e90-a24a-b8790dff52b1.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-2c2517f1-02e3-4e90-a24a-b8790dff52b1.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "ROYAL BOTANIC GARDENS, KEW"
published: "2020-12-03"
---

# RBGKEW/854 Brand Campaign - Royal Botanic Gardens, Kew

Buyer: ROYAL BOTANIC GARDENS, KEW  
Current stage: Award  
OCID: ocds-b5fd17-2c2517f1-02e3-4e90-a24a-b8790dff52b1

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## Summary

The Royal Botanic Gardens, Kew has recently concluded a tender for its “RBGKEW/854 Brand Campaign.” This procurement, classified under advertising and marketing services, was initiated on 25 August 2020 and is linked to a broader campaign that seeks to raise awareness about the importance of plants and biodiversity. The procurement method employed was a selective procedure, with a total contract value of £250,000 and a minimum value of £20,000. The contract period spans from 1 December 2020 to 30 November 2023, with the tender period having closed on 29 September 2020. The contract delivery address is located in Richmond, England, and potential suppliers were advised to submit applications via an e-tendering portal.

This tender offers substantial opportunities for businesses, particularly those in advertising and marketing, that can creatively engage the public regarding environmental and biodiversity issues. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are especially encouraged to participate, given the suitability criteria for this tender. Companies that excel in crafting persuasive campaigns and have a strong commitment to sustainability would be particularly well-suited to compete for this contract. By aligning with the values of the Royal Botanic Gardens, Kew, potential bidders can contribute to a pivotal movement that fosters greater public awareness and action for biodiversity conservation.

## Notice

Brand Campaign for Royal Botanic Gardens, Kew. A stand alone brand campaign that will run alongside all normal business as usual campaigns. The purpose of this campaign will be to show RBG Kew as a brand that is leading the debate on the natural world as a global expert in plant science, sharing the wonder and life-affirming values of plants, that is intrepid in its work and visitor experiences, is open and welcoming to a wide range of audiences and is positive and solution-focused in its outlook. The campaign needs to raise awareness of why plants matter, to encourage people to care about them and to activate people to help stop biodiversity loss. It needs to position RBG Kew as a pivotal player in the fight against biodiversity loss. Additional information: Applications for this tender must be via the e-tendering portal https://defra.bravosolution.co.uk/web/login.html Opportunity references: project_30511 - Brand Campaign - Royal Botanic Gardens, Kew pqq_2825 - RBGKEW/854 - Brand Campaign Please use this link to express an interest in the opportunity and obtain tender documents and further details Expressions of interest via email will not be accepted.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/79362a7d-a6e9-429b-815b-9bc25f8cad6b |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure (above threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Dec 2020 |
| Submission deadline | 29 Sep 2020 |
| Future notice date | Not specified |
| Award date | 13 Nov 2020 |
| Contract period | 1 Dec 2020 - 30 Nov 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £250,000 |
| Lots value | Not specified |
| Awards value | £250,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL BOTANIC GARDENS, KEW |
| Locality | RICHMOND |
| Post town | Twickenham |
| Postcode | TW9 3AE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | VCCP GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 3 Dec 2020 at 10:53 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/79362a7d-a6e9-429b-815b-9bc25f8cad6b
- 25 Aug 2020 at 12:40 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/c3dd7d08-b91f-4ed5-9a35-030c04e392c2

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/79362a7d-a6e9-429b-815b-9bc25f8cad6b
  3rd December 2020 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/c3dd7d08-b91f-4ed5-9a35-030c04e392c2
  25th August 2020 - Opportunity notice on Contracts Finder
- https://defra.bravosolution.co.uk/web/login.html
  This link is to access the tendering portal, express and interest and obtain tender documents

## Provenance

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