---
title: "DaySaver Leisure Travel Campaign"
ocid: "ocds-b5fd17-2c3881b4-2586-4bbc-87f9-71727147ecd6"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-2c3881b4-2586-4bbc-87f9-71727147ecd6"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2c3881b4-2586-4bbc-87f9-71727147ecd6.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-2c3881b4-2586-4bbc-87f9-71727147ecd6.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST YORKSHIRE COMBINED AUTHORITY"
published: "2023-12-22"
---

# DaySaver Leisure Travel Campaign

Buyer: WEST YORKSHIRE COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-2c3881b4-2586-4bbc-87f9-71727147ecd6

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## Summary

The West Yorkshire Combined Authority has awarded a contract for the DaySaver Leisure Travel Campaign to The Ark Marketing & Media Ltd. The campaign aims to promote the MCard multi-operator DaySaver range of travel tickets in West Yorkshire. The procurement method used was a selective procedure, with a contract value of £25,580. The tender period ended on 26th June 2023, and the contract period is from 1st August 2023 to 31st October 2023.

This tender presents an opportunity for marketing and creative agencies interested in providing services for public transport promotion campaigns. Businesses offering integrated marketing services in the field of leisure travel could explore this tender. The West Yorkshire Combined Authority in Leeds, United Kingdom, is the buying organisation leading this procurement process at the award stage.

## Notice

The West Yorkshire Combined Authority is looking to procure support from a marketing and creative agency, on behalf of MCard - the West Yorkshire Ticketing Company Ltd to deliver a creative integrated marketing campaign to promote the MCard multi-operator DaySaver range of travel tickets to public transport users and non-users in West Yorkshire. The campaign will emphasize the convenience, cost savings and flexibility offered by the Daysaver range of tickets, positioning them as the preferred choice for leisure travel in West Yorkshire.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/76c441e8-14df-40b0-8f08-f0efe4dc1f5a |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Dec 2023 |
| Submission deadline | 26 Jun 2023 |
| Future notice date | Not specified |
| Award date | 26 Jun 2023 |
| Contract period | 31 May 2023 - 31 Oct 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £25,580 |
| Lots value | Not specified |
| Awards value | £25,580 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST YORKSHIRE COMBINED AUTHORITY |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS1 2DE |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Little London & Woodhouse |
| Westminster constituency | Leeds Central and Headingley |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE ARK MARKETING & MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 22 Dec 2023 at 17:37 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/76c441e8-14df-40b0-8f08-f0efe4dc1f5a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/76c441e8-14df-40b0-8f08-f0efe4dc1f5a
  22nd December 2023 - Awarded contract notice on Contracts Finder
- https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=69427&B=UK
  Additional data
- https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/103257
  User / Company

## Notice URLs

- https://www.westyorks-ca.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-2c3881b4-2586-4bbc-87f9-71727147ecd6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-2c3881b4-2586-4bbc-87f9-71727147ecd6.json.