---
title: "Tender for Visitor Profiling Service"
ocid: "ocds-b5fd17-2c532c2f-21e5-4789-b04e-697a9c5ce007"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-2c532c2f-21e5-4789-b04e-697a9c5ce007"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2c532c2f-21e5-4789-b04e-697a9c5ce007.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-2c532c2f-21e5-4789-b04e-697a9c5ce007.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "NATIONAL MUSEUMS LIVERPOOL"
published: "2023-03-03"
---

# Tender for Visitor Profiling Service

Buyer: NATIONAL MUSEUMS LIVERPOOL  
Current stage: Tender  
OCID: ocds-b5fd17-2c532c2f-21e5-4789-b04e-697a9c5ce007

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## Summary

The National Museums Liverpool is seeking an insights and analysis company for a Visitor Profiling Service tender. The contract duration is initially 2 years with potential extensions up to 2028, valued at up to £60,000 for the initial period and up to £150,000 over the potential full term. The tender deadline is 27th March 2023, and the contract period starts on 24th April 2023, focusing on market research services in Liverpool.

This tender opportunity provides a chance for SMEs in the services sector to deliver customer profiling service to NML. Suitable businesses will have expertise in market research, survey services, and customer survey analysis. The competitive process is open, below threshold, offering growth potential for businesses looking to engage in behavioural science-oriented analysis for cultural venue visitors in Liverpool.

## Notice

At National Museums Liverpool (NML) we have diverse audiences that attend our seven core venues, with over three million visitors a year. We are seeking an insights and analysis company that can deliver a customer profiling service to report on our audience demographics, measure our economic impact, rate our facilities and rate quality of visit. We want to deeply understand our visitors, therefore, it is imperative that the successful tenderer has a forward-looking approach to behavioural science in measuring the sentiment and psychology of our visitors' experience. They will be required to provide a functioning framework in which the overall enjoyment of a visit can be measured and then broken down into talking points for internal evaluation. We require least some of the data to be collected from in person interviews, however, this can be supported by online surveys, if needed. Currently, as a minimum we require a survey round once each month at World Museum, Maritime Museum, International Slavery Museum, Museum of Liverpool, Walker Art Gallery, Sudley House and Lady Lever Art Gallery. The contract duration is for an initial period of 2 years with the option to extend for three 12 monthly periods (up until 31 March 2028). The estimated contract value for the initial period until 31 March 2025 is approximated to be up to PS60,000 excluding VAT (or PS72,000 GBP including VAT); and over the full potential term until 31 March 2028, approximated to be up to PS150,000 excluding VAT; (or PS180,000 including VAT). Whilst the appointed provider may be awarded the contract for the full potential contract term, no guarantee can be given regarding the total value of business placed. The appointed contractor may therefore be required to supply requirements within the scope of this tender, that are below or in addition to, what has been initially specified within this tender. The initial contract scope is for venues identified above; which during the overall potential period of contract, may be extended or reduced in line with NML's venue requirements. Additional information: To express your interest and to participate in this tender opportunity, your organisation is required to register at https://in-tendhost.co.uk/nationalmuseumsliverpool. Procurement documents are accessible to all registered tenderers . Please refer to the user guide detailing how to register, accessible from https://in-tendhost.co.uk/nationalmuseumsliverpool. To participate in this opportunity, tenderers will be requested to log into In-Tend, download, complete and upload the completed procurement documents by the closing date and time for return of submissions. Further details are provided in the procurement documents. Should your organisation experience any technical difficulties with registering or using the In-Tend portal please contact In-Tend on 0845 557 8079 / 0114 407 0065 (Mondays to Fridays 8.30am to 5pm); or email support@in-tend.co.uk. Is a Recurrent Procurement Type? : No

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/68e8cac9-a4a3-4079-9296-68ce7b573101 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Mar 2023 |
| Submission deadline | 27 Mar 2023 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 24 Apr 2023 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL MUSEUMS LIVERPOOL |
| Locality | MERSYSIDE |
| Post town | Liverpool |
| Postcode | L3 8EN |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | City Centre North |
| Westminster constituency | Liverpool Riverside |
| Delivery location | TLD North West (England) |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services
- 79311000 - Survey services
- 79311100 - Survey design services
- 79311300 - Survey analysis services
- 79342310 - Customer survey services

## Release History

- 3 Mar 2023 at 11:40 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/68e8cac9-a4a3-4079-9296-68ce7b573101

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/68e8cac9-a4a3-4079-9296-68ce7b573101
  3rd March 2023 - Opportunity notice on Contracts Finder
- https://in-tendhost.co.uk/nationalmuseumsliverpool/aspx/
  Additional information on how to apply for this contract

## Notice URLs

- https://in-tendhost.co.uk/nationalmuseumsliverpool
- https://www.liverpoolmuseums.org.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-2c532c2f-21e5-4789-b04e-697a9c5ce007. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-2c532c2f-21e5-4789-b04e-697a9c5ce007.json.
