---
title: "Marketing partner for US website maintenance on behalf of AHDB"
ocid: "ocds-b5fd17-2c7d53d6-d257-491f-a6a5-11b539a77eef"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-2c7d53d6-d257-491f-a6a5-11b539a77eef"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2c7d53d6-d257-491f-a6a5-11b539a77eef.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-2c7d53d6-d257-491f-a6a5-11b539a77eef.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "AHDB"
published: "2024-02-21"
---

# Marketing partner for US website maintenance on behalf of AHDB

Buyer: AHDB  
Current stage: Award  
OCID: ocds-b5fd17-2c7d53d6-d257-491f-a6a5-11b539a77eef

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## Summary

The Agriculture and Horticulture Development Board (AHDB) has recently completed the procurement process for a marketing partner to assist with website maintenance in the United States. The procurement, with a budget range of £55-60k, falls under the services category. The tender was awarded to Llibertat, with the contract period starting on April 1st, 2024, and ending on March 31st, 2025.

This opportunity, suitable for small and medium-sized enterprises (SMEs), offers businesses a chance to provide marketing services to AHDB, focusing on online engagement, content creation, and website performance monitoring. Businesses experienced in writing content for the US market would be well-suited to compete in this open procedure tender that requires expertise in maximising online engagement with a target audience and maintaining website performance.

## Notice

AWARDED - AHDB went out to market for a contract for the provision of a Marketing partner to provide website maintenance and other duties on behalf of AHDB in the United States. Requirements are to help us to: * Write copy for our website (news/newsletter/blog/) * Upload the content on the website (news/videos/collaterals/etc...) * Maximise and track engagement with AHDB's core target audience on-line * Encourage this target audience to make contact with AHDB for information and track their interaction with us on-line * To monitor performance of the website (SEO) * To increase our collection of e-mail addresses, helping to create a database, therefore a community, which we want to keep informed * To work closely with our social media agency * To work closely with AHDB Digital Department to is responsible of the hosting, the webpage maintenance and design * To be familiar with USA English The successful agency must have experience in writing content for the US market, our targeted market. This contract is for one year only, with a budget range of between PS55-60k.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7d1abc18-cf92-4193-bf25-3f2228500ba0 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Feb 2024 |
| Submission deadline | 11 Jan 2024 |
| Future notice date | Not specified |
| Award date | 29 Jan 2024 |
| Contract period | 31 Mar 2024 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £60,000 |
| Lots value | Not specified |
| Awards value | £60,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LLIBERTAT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 21 Feb 2024 at 08:38 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/7d1abc18-cf92-4193-bf25-3f2228500ba0

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/7d1abc18-cf92-4193-bf25-3f2228500ba0
  21st February 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-2c7d53d6-d257-491f-a6a5-11b539a77eef. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-2c7d53d6-d257-491f-a6a5-11b539a77eef.json.