--- title: "001297 BIPC New Campaign Identity" ocid: "ocds-b5fd17-2c7f432c-f06c-403b-86e2-029bc6714715" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-2c7f432c-f06c-403b-86e2-029bc6714715" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2c7f432c-f06c-403b-86e2-029bc6714715.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-2c7f432c-f06c-403b-86e2-029bc6714715.json" source: "Contracts Finder" current_stage: "Tender" buyer: "THE BRITISH LIBRARY" published: "2019-02-21" --- # 001297 BIPC New Campaign Identity Buyer: THE BRITISH LIBRARY Current stage: Tender OCID: ocds-b5fd17-2c7f432c-f06c-403b-86e2-029bc6714715 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-2c7f432c-f06c-403b-86e2-029bc6714715) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-2c7f432c-f06c-403b-86e2-029bc6714715.json) ## Summary The British Library is currently seeking submissions for the tender titled "001297 BIPC New Campaign Identity," which falls under the advertising and marketing services industry category. This open procurement process aims to enhance the visibility and uniqueness of the British Library's Business & IP Centre (BIPC), particularly as it expands its offerings across ten London borough libraries through the Start-ups in London Libraries (SiLL) project. The tender is active and will remain open until 15 March 2019, with the contract period starting from 9 April 2019 and concluding on 24 June 2019. The total estimated value of the contract is £35,000, and submissions are encouraged from businesses capable of delivering creative marketing solutions. This tender presents a significant opportunity for growth, particularly for small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) that specialise in advertising and marketing services. Competitors should focus on developing innovative campaign creatives to effectively market the SiLL project and raise awareness of the BIPC's offerings. The contract requirement involves collaborating closely with the British Library’s in-house design team to ensure that the campaign's visual identity aligns with the overall branding strategy, making it an attractive proposition for creative agencies looking to establish a meaningful impact within the public sector. ## Notice The British Library Business & IP Centre (BIPC), based in the heart of London at St Pancras, opened in March 2006 with the help of London Development Agency funding. Since then, it has welcomed over 750,000 people through the doors and has an excellent track record in supporting entrepreneurs and SMEs from all walks of life to start and grow successful businesses. People who use our services are up to four times more likely to create a sustainable business, with only 10% of businesses failing after three years, compared with 40-50% across the board. We are now looking to expand our model across 10 London borough libraries through the Start-ups in London Libraries project (henceforth referred to as SiLL). Within the next 3 years, we will establish a coordinated network of business support through public libraries across 10 London borough library authorities, led by the Business & IP Centre. The aim of this project is to provide grassroots business support in the heart of communities. This ERDF-funded project will also enable us to pilot the satellite delivery of business support services through branch libraries and democratise entrepreneurship by potentially delivering support services in every high street across London and the UK. With the upcoming expansion of the Business & IP Centre, we are seeking a for the Centre to build on and enhance existing awareness in London, as well as across the regions. The new identity will bring to life the BIPC offer by quickly conveying its uniqueness in a punchy and impactful way. This creative will be rolled out across all BIPC communications from print to digital media, implemented by our in-house design team. As part of this brief, we are also looking to develop a campaign creative to specifically market the Start-ups in London Libraries SiLL project. This should stem from the overall look and feel being developed for the BIPC as a whole and will be applied, by our in-house team, to a wide range of print and digital formats. It is expected to be reused throughout the duration of the SiLL project. If you are interested in this opportunity please browse to https://bl.bravosolution.co.uk and click on the View Current Opportunities and Notices link for further details of this requirement ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/335cc33e-7ae7-41f7-bc58-741bd63d4a9c | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 21 Feb 2019 | | Submission deadline | 15 Mar 2019 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 8 Apr 2019 - 24 Jun 2019 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £35,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE BRITISH LIBRARY | | Locality | BOSTON SPA | | Post town | Leeds | | Postcode | LS23 7BQ | | Country | England | | ITL 1 | TLE Yorkshire and The Humber | | ITL 2 | TLE4 West Yorkshire | | ITL 3 | TLE42 Leeds | | Local authority | Leeds | | Electoral ward | Wetherby | | Westminster constituency | Wetherby and Easingwold | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 21 Feb 2019 at 14:08 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/335cc33e-7ae7-41f7-bc58-741bd63d4a9c ## Documents - https://www.contractsfinder.service.gov.uk/Notice/335cc33e-7ae7-41f7-bc58-741bd63d4a9c 21st February 2019 - Opportunity notice on Contracts Finder ## Notice URLs - https://bl.bravosolution.co.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-2c7f432c-f06c-403b-86e2-029bc6714715. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-2c7f432c-f06c-403b-86e2-029bc6714715.json.