---
title: "UXPLORE - Marketing - AWARD"
ocid: "ocds-b5fd17-2cafe0d4-49e5-4563-8903-74e5c74f5a45"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-2cafe0d4-49e5-4563-8903-74e5c74f5a45"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2cafe0d4-49e5-4563-8903-74e5c74f5a45.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-2cafe0d4-49e5-4563-8903-74e5c74f5a45.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "COVENTRY UNIVERSITY"
published: "2022-02-22"
---

# UXPLORE - Marketing - AWARD

Buyer: COVENTRY UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-2cafe0d4-49e5-4563-8903-74e5c74f5a45

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## Summary

The procurement process for the UXPLORE marketing contract was conducted by Coventry University, focusing on advertising and marketing services. The contract, which is now complete, was initiated as a tender under the open procurement method. Key dates include the tender closing on 3rd November 2021, with the contract period running from 28th November 2021 to 28th November 2022. The location for this procurement is Coventry, West Midlands, with a total contract value of £72,000 awarded to the supplier Unity, based in Leicester.

This procurement opportunity is well-suited for business growth, especially for firms with expertise in digital marketing, strategic marketing planning, and stakeholder engagement within an academic context. Companies experienced in handling grant-funded projects and innovative marketing strategies will find this contract particularly relevant, given the emphasis on multi-channel campaign development and the requirement for a strong UK market understanding. Businesses that can demonstrate a proven track record in marketing within the education or innovation sectors would be ideal candidates to leverage this opportunity.

## Notice

Coventry University Services Ltd is tendering to establish marketing support for an ERDF funded project named uxplore. The appointed bidder will be expected to work with the innovation team within CUS ltd to provide proactive strategic and tactical marketing services to match the uxplore marketing aims. The appointed bidder will support uxplore project activities and enhance engagement across various stakeholder audiences. This will require the development of integrated multi-channel campaign plans. This is critical to maintain and enhance the University's position and to progress the University and its subsidiaries. Bidders must have a strong understanding of Business sector research, business partnerships, grant funded projects, technical marketing promotion and business enterprise and innovation. It is a requirement that the agency is experienced in UK and has a proven expertise of marketing planning and execution across a wide range of channels. A significant proportion of the marketing expenditure is via digital channels, so it is expected that the agency will possess specific expertise in digital and new media channels and an innovative approach. The appointed agency will be expected to contribute a value-added service, by providing sector knowledge and, as a result of having detailed sector expertise, demonstrate the ability to interrogate and challenge specific business objectives. Experience of working with academics effectively is also desirable.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/dd9e9b28-4e3a-4812-9337-c43d21e60769 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Feb 2022 |
| Submission deadline | 3 Nov 2021 |
| Future notice date | Not specified |
| Award date | 15 Dec 2021 |
| Contract period | 28 Nov 2021 - 28 Nov 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £72,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | COVENTRY UNIVERSITY |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV1 5FB |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG33 Coventry |
| Local authority | Coventry |
| Electoral ward | St Michael's |
| Westminster constituency | Coventry South |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | UNITY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services

## Release History

- 22 Feb 2022 at 10:33 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/dd9e9b28-4e3a-4812-9337-c43d21e60769

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/dd9e9b28-4e3a-4812-9337-c43d21e60769
  22nd February 2022 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-2cafe0d4-49e5-4563-8903-74e5c74f5a45. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-2cafe0d4-49e5-4563-8903-74e5c74f5a45.json.