--- title: "Historic England Audience Segmentation Development" ocid: "ocds-b5fd17-2cd0e31a-12d6-413a-83fd-033f3eab5346" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-2cd0e31a-12d6-413a-83fd-033f3eab5346" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2cd0e31a-12d6-413a-83fd-033f3eab5346.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-2cd0e31a-12d6-413a-83fd-033f3eab5346.json" source: "Contracts Finder" current_stage: "Tender" buyer: "HISTORIC ENGLAND" published: "2020-08-20" --- # Historic England Audience Segmentation Development Buyer: HISTORIC ENGLAND Current stage: Tender OCID: ocds-b5fd17-2cd0e31a-12d6-413a-83fd-033f3eab5346 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-2cd0e31a-12d6-413a-83fd-033f3eab5346) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-2cd0e31a-12d6-413a-83fd-033f3eab5346.json) ## Summary The procurement process involves Historic England, a public body dedicated to protecting and promoting England's historic environment. The tender titled "Historic England Audience Segmentation Development" falls under the marketing management consultancy services category and is based in Swindon, United Kingdom. The procurement is currently at the Tender stage, with a deadline for submissions set for 16th September 2020. The total value of the contract is £30,000, and it will span from 12th October 2020 to 31st January 2021, employing an open procurement method which is below threshold. This tender presents a prime opportunity for businesses specialising in marketing consultancy and research services, particularly those with experience in audience segmentation and demographic analysis. Small and medium-sized enterprises (SMEs) may find this project particularly accessible, as there are no specified restrictions on their participation. Companies that can adapt to shifting social and economic profiles in the heritage sector will be well-positioned to compete effectively for this contract. ## Notice Historic England (HE) is the public body responsible for protecting, championing and saving England's historic environment. We help people care for, enjoy and celebrate England's spectacular historic environment, from beaches and battlefields to parks and pie shops. Working with communities and specialists we share our passion, knowledge and skills to inspire interest, care and conservation, so everyone can keep enjoying and looking after the history that surrounds us all. This is a role that we are passionate about, but it is also one of our statutory duties to promote the public's enjoyment of, and understanding of, heritage and the historic environment in England. Our bespoke audience segmentation has been in place for three years and has been a vital tool in guiding the work of the Public Engagement Group and building a wider organisational understanding of the differing motivations of the public. The segmentation now requires a revision in terms of changing social-demographic profiles and to reflect the current financial, economic and cultural climate. HE's corporate priorities also need to be reflected more clearly in the segmentation insights. Additional information: Suppliers interested in this opportunity should register at https://in-tendhost.co.uk/historic-england/aspx/Home in orderto express interest and download documentation. Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4e0a04a0-d79d-44ee-9d12-8590de4eeacb | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 20 Aug 2020 | | Submission deadline | 16 Sep 2020 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 12 Oct 2020 - 31 Jan 2021 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £30,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | HISTORIC ENGLAND | | Locality | SWINDON | | Post town | Swindon | | Postcode | SN2 2EH | | Country | England | | ITL 1 | TLK South West (England) | | ITL 2 | TLK7 Gloucestershire and Wiltshire | | ITL 3 | TLK71 Swindon | | Local authority | Swindon | | Electoral ward | Mannington and Western | | Westminster constituency | Swindon South | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79413000 - Marketing management consultancy services ## Release History - 20 Aug 2020 at 11:24 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/4e0a04a0-d79d-44ee-9d12-8590de4eeacb ## Documents - https://www.contractsfinder.service.gov.uk/Notice/4e0a04a0-d79d-44ee-9d12-8590de4eeacb 20th August 2020 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/historic-england/aspx/Home Additional information on how to apply for this contract ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-2cd0e31a-12d6-413a-83fd-033f3eab5346. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-2cd0e31a-12d6-413a-83fd-033f3eab5346.json.