---
title: "UK_2022_British Council Brand awareness campaign and content marketing"
ocid: "ocds-b5fd17-2cd53956-77ec-41a7-a0df-f884c13de21d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-2cd53956-77ec-41a7-a0df-f884c13de21d"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2cd53956-77ec-41a7-a0df-f884c13de21d.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-2cd53956-77ec-41a7-a0df-f884c13de21d.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH COUNCIL(THE)"
published: "2023-03-16"
---

# UK_2022_British Council Brand awareness campaign and content marketing

Buyer: BRITISH COUNCIL(THE)  
Current stage: Award  
OCID: ocds-b5fd17-2cd53956-77ec-41a7-a0df-f884c13de21d

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## Summary

The British Council has awarded a contract for an advertising and marketing services project titled "UK_2022_British Council Brand awareness campaign and content marketing". The project aims to build awareness of the British Council's expertise globally and reinforce its positioning in education and the English language. The contract, worth £300,000 GBP, was awarded to 23RED LIMITED. The procurement method used was selective, with a call-off from a framework agreement. The contract period is from December 1, 2022, to September 6, 2025, and the tender deadline was October 24, 2022.

This contracting process with the British Council presents opportunities for businesses in the advertising and marketing services industry, especially those experienced in global branding and strategic communication campaigns. Small and medium enterprises (SMEs) as well as voluntary, community, and social enterprise organizations (VCSEs) are well-suited to compete for similar projects, as the British Council has indicated a preference towards such businesses. The aim of the project is to drive new business and market growth for the British Council, making it an exciting opportunity for businesses looking to expand their reach and impact globally.

## Notice

The British Council has a complex global offer that has been communicated inconsistently by lots of different functions around the world. As a result, there is lack of clarity amongst key audiences on the opportunities and benefits working with the British Council could bring to their areas of work, coupled with confusion on how to find out more specific and relevant information, or how to connect with the right part of the British Council for their needs. Therefore British Council are seeking support to deliver the following outcome goals: 1) Build awareness of the British Council's deep expertise in education and the English language to drive new business and market growth globally. 2) Reaffirm the British Council's positioning as the global expert in education and the English language with existing and prospective stakeholders, partners and clients to encourage repeat business and reinforce buying decision.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/98207aa8-22c3-4550-ae2c-df3aff6264aa |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Mar 2023 |
| Submission deadline | 24 Oct 2022 |
| Future notice date | Not specified |
| Award date | 30 Nov 2022 |
| Contract period | 1 Dec 2022 - 6 Sep 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £300,000 |
| Lots value | Not specified |
| Awards value | £300,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH COUNCIL(THE) |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1JQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | 23RED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 16 Mar 2023 at 16:12 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/98207aa8-22c3-4550-ae2c-df3aff6264aa
- 9 Feb 2023 at 11:15 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/98207aa8-22c3-4550-ae2c-df3aff6264aa

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/98207aa8-22c3-4550-ae2c-df3aff6264aa
  16th March 2023 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-2cd53956-77ec-41a7-a0df-f884c13de21d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-2cd53956-77ec-41a7-a0df-f884c13de21d.json.