---
title: "PH Live Longer Better physical activity inactives newspaper/digital marketing campaign"
ocid: "ocds-b5fd17-2ce5921b-1c68-4710-a745-da818ec5bedd"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-2ce5921b-1c68-4710-a745-da818ec5bedd"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2ce5921b-1c68-4710-a745-da818ec5bedd.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-2ce5921b-1c68-4710-a745-da818ec5bedd.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HAMPSHIRE COUNTY COUNCIL"
published: "2024-08-16"
---

# PH Live Longer Better physical activity inactives newspaper/digital marketing campaign

Buyer: HAMPSHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-2ce5921b-1c68-4710-a745-da818ec5bedd

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## Summary

The procurement process for the "PH Live Longer Better physical activity inactives newspaper/digital marketing campaign," initiated by Hampshire County Council, falls under the "Advertising and marketing services" industry category with a CPV code of 79340000. The contract, valued at £2,500, aims to promote physical activity among older adults in Hampshire through newspaper and digital ads. The campaign ran from 20th June 2024 to 3rd October 2024, targeting newspapers such as the Hampshire Chronicle, Andover Advertiser, and Basingstoke Gazette, alongside digital views for adults aged 40-64 in Hampshire, excluding Southampton, Portsmouth, and the Isle of Wight. The procurement was conducted via a selective method, specifically a call-off from a framework agreement, and has completed its award stage.

This tender offers significant opportunities for businesses specialising in marketing and public health communications. SMEs, in particular, may benefit from engaging with similar projects that leverage local media channels to foster public awareness and behavioural change initiatives. Companies with expertise in targeted advertising and community outreach, especially those experienced in health and wellness campaigns, would find such contracts advantageous for growth and portfolio diversification. Hampshire County Council's steady investment in public health promotions presents ongoing opportunities for capable suppliers.

## Notice

Marketing to support a Live Longer Better campaign with the aim to encourage older adults to carry out simple strength and balance activities that they can fit into their daily routines. 6 weeks of quarter page ads across Hampshire Chronicle, Andover Advertiser and Basingstoke Gazette. 20,000 targeted standard display targeting Elderly Care. 40,000 bespoke target views online targeting adults in Hampshire aged 40-64, excluding Southampton, Portsmouth and the Isle of Wight.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2e7b1675-3d43-452c-a8b0-b3b3a537a9fa |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Aug 2024 |
| Submission deadline | 29 May 2024 |
| Future notice date | Not specified |
| Award date | 17 Jun 2024 |
| Contract period | 19 Jun 2024 - 3 Oct 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,500 |
| Lots value | Not specified |
| Awards value | £2,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HAMPSHIRE COUNTY COUNCIL |
| Locality | WINCHESTER |
| Post town | Southampton |
| Postcode | SO23 8UJ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ36 Central Hampshire |
| Local authority | Winchester |
| Electoral ward | St Michael |
| Westminster constituency | Winchester |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NEWSQUEST MEDIA GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 16 Aug 2024 at 13:44 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2e7b1675-3d43-452c-a8b0-b3b3a537a9fa

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2e7b1675-3d43-452c-a8b0-b3b3a537a9fa
  16th August 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-2ce5921b-1c68-4710-a745-da818ec5bedd. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-2ce5921b-1c68-4710-a745-da818ec5bedd.json.