---
title: "Provision of Wallace & Gromit character licence 2024-254"
ocid: "ocds-b5fd17-2d0e6953-b5fe-4a0a-be5b-89f7e5013be8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-2d0e6953-b5fe-4a0a-be5b-89f7e5013be8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2d0e6953-b5fe-4a0a-be5b-89f7e5013be8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-2d0e6953-b5fe-4a0a-be5b-89f7e5013be8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "INTELLECTUAL PROPERTY OFFICE"
published: "2025-02-04"
---

# Provision of Wallace & Gromit character licence 2024-254

Buyer: INTELLECTUAL PROPERTY OFFICE  
Current stage: Award  
OCID: ocds-b5fd17-2d0e6953-b5fe-4a0a-be5b-89f7e5013be8

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## Summary

The Intellectual Property Office has completed a procurement process for the Provision of Wallace & Gromit character licence for 2024-25, focusing on the advertising campaign services industry. The contract, valued at £35,000, spans from August 1, 2024, to July 31, 2025. This tender, categorised under services, utilised a direct procurement method (Single tender action). Key stakeholders include the buying organisation, Intellectual Property Office, based in Newport, and the awarded supplier, Aardman Animations Ltd, located in Bristol. The procurement stage is now at the award phase, with the award notice published on February 4, 2025. The delivery scope includes multiple regions: the United Kingdom, British Overseas Territories, Channel Islands, Isle of Man, Europe, and the Rest of the World.

This tender provides a unique opportunity for businesses involved in advertising, marketing, and educational campaigns through leveraging the popular Wallace & Gromit characters. Companies with experience in creative licensing and brand management, particularly those capable of executing large-scale campaigns on a global stage, are well-suited to such opportunities. The procurement's direct method indicates a streamlined process with potentially less competition, advantageous for firms looking to secure exclusive contracts and build strong client relationships with significant public sector entities like the Intellectual Property Office.

## Notice

Wallace and Gromit character licence - used in education/marketing campaigns

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/eb93a068-f247-4d9e-b09b-90effd1fe5ee |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Feb 2025 |
| Submission deadline | 31 Jul 2024 |
| Future notice date | Not specified |
| Award date | 6 Jan 2025 |
| Contract period | 31 Jul 2024 - 31 Jul 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £35,000 |
| Lots value | Not specified |
| Awards value | £35,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | INTELLECTUAL PROPERTY OFFICE |
| Locality | NEWPORT |
| Post town | Newport |
| Postcode | NP10 8QQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL54 Monmouthshire and Newport |
| Local authority | Newport |
| Electoral ward | Tredegar Park and Marshfield |
| Westminster constituency | Newport West and Islwyn |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AARDMAN ANIMATIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 4 Feb 2025 at 11:46 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/eb93a068-f247-4d9e-b09b-90effd1fe5ee

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/eb93a068-f247-4d9e-b09b-90effd1fe5ee
  4th February 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-2d0e6953-b5fe-4a0a-be5b-89f7e5013be8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-2d0e6953-b5fe-4a0a-be5b-89f7e5013be8.json.