---
title: "CPT_25_27 - Social media analytics and listening 2025-27"
ocid: "ocds-b5fd17-2eaeb8a5-0f19-4889-842d-f893a58e622c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-2eaeb8a5-0f19-4889-842d-f893a58e622c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2eaeb8a5-0f19-4889-842d-f893a58e622c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-2eaeb8a5-0f19-4889-842d-f893a58e622c.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NATIONAL AUDIT OFFICE"
published: "2026-01-09"
---

# CPT_25_27 - Social media analytics and listening 2025-27

Buyer: NATIONAL AUDIT OFFICE  
Current stage: Award  
OCID: ocds-b5fd17-2eaeb8a5-0f19-4889-842d-f893a58e622c

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-2eaeb8a5-0f19-4889-842d-f893a58e622c)  
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## Summary

The National Audit Office, located in London, England, has concluded an award phase for the contract titled "CPT_25_27 - Social media analytics and listening 2025-27". This contract focuses on marketing services, specifically social media analytics and listening, which is relevant to the marketing industry category. The procurement process utilised was a selective method as a call-off from the Crown Commercial Services GCloud 14 framework. This contract covers a period from 12th December 2025 to 11th December 2028, with a total potential value of £64,800. The tender process was completed ahead of the contract period's commencement, with the official award announced on 9th January 2026.

This tender offers substantial growth opportunities for businesses specialising in social media analytics and marketing services, particularly those already operating within the UK. The procurement process favoured small and medium enterprises (SMEs), suggesting that such businesses are well-suited to provide competitive bids in similar future tenders. Engaging in contracts with prominent public entities like the National Audit Office through established frameworks can enhance a company's visibility and credibility in the public sector, offering a pathway to stable, long-term business relationships.

## Notice

The National Audit Office has awarded a one year contract with the option to extend for two further periods of one year each for Social media analytics and listening Services. The contract has been awarded following a competitive procurement process using Crown Commercial Services GCloud 14 framework. The contract value is for the full potential contract length of 3 years (1 + 1 +1).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/054d0b08-6388-4a54-b848-601e74d7d575 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Jan 2026 |
| Submission deadline | 15 Sep 2025 |
| Future notice date | Not specified |
| Award date | 8 Nov 2025 |
| Contract period | 12 Dec 2025 - 11 Dec 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £64,800 |
| Lots value | Not specified |
| Awards value | £64,800 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL AUDIT OFFICE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 9SP |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Pimlico North |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PULSAR |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 9 Jan 2026 at 16:21 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/054d0b08-6388-4a54-b848-601e74d7d575

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/054d0b08-6388-4a54-b848-601e74d7d575
  9th January 2026 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.nao.org.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-2eaeb8a5-0f19-4889-842d-f893a58e622c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-2eaeb8a5-0f19-4889-842d-f893a58e622c.json.