---
title: "Homes England - Roles-based Ethnographic Research"
ocid: "ocds-b5fd17-2fb12e1b-8a96-4d95-853a-eabd20cd91b8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-2fb12e1b-8a96-4d95-853a-eabd20cd91b8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2fb12e1b-8a96-4d95-853a-eabd20cd91b8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-2fb12e1b-8a96-4d95-853a-eabd20cd91b8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HOMES ENGLAND (THE NAME ADOPTED BY THE HOMES AND COMMUNITIES AGENCY)"
published: "2025-03-25"
---

# Homes England - Roles-based Ethnographic Research

Buyer: HOMES ENGLAND (THE NAME ADOPTED BY THE HOMES AND COMMUNITIES AGENCY)  
Current stage: Award  
OCID: ocds-b5fd17-2fb12e1b-8a96-4d95-853a-eabd20cd91b8

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-2fb12e1b-8a96-4d95-853a-eabd20cd91b8)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-2fb12e1b-8a96-4d95-853a-eabd20cd91b8.json)

## Summary

Homes England, based in Newcastle upon Tyne, is undertaking a roles-based ethnographic research project to support the delivery of 1.5 million new homes within the current parliament. This research seeks to understand the specific roles that interact with Homes England and the factors influencing the speed and success of these engagements. The tender, under the CPV category of "Research and development services and related consultancy services," follows an open procedure and had a closing date for submissions on 10 February 2025. The project commenced on 20 March 2025 and will run until 31 August 2025, with the award valued at £100,000 granted to ESRO, an SME. The procurement is in the award stage as of 25 March 2025, following the tender publication on 24 January 2025.

This tender presents substantial business opportunities for SMEs in the research and consultancy sector, particularly those with experience in ethnographic studies and housing development. Businesses that can offer deep insights into professional roles and decision-making processes will find this project particularly well-suited to their expertise. The project’s aim to enhance service design and support key roles within home-building efforts suggests ongoing collaboration potential with Homes England, fostering long-term business growth and development.

## Notice

Homes England needs to unlock the delivery of 1.5m new homes within this parliament. This will require significant changes to our approach as this target represents an increase in volume of homes built of around 40%. To do that, we require a deeper understanding of the specific, profession-based roles that engage with Homes England - to understand and meet their needs - and the factors that will slow or accelerate progress. At present, we consider roles in the context of 'segments' such as 'Medium-sized Housebuilders' But to understand where growth can come from - and the main barriers or opportunities, we need to build understanding and empathy with the specific needs of those who use our services. This research will begin developing that understanding. It will start with some of the key professions and segments essential to delivery of homes. It will identify the specific, decision-making roles that engage with Homes England when planning new work. And the factors that have material impact. It will look at the nature of those roles, the challenges that are faced, with a view to identifying how Homes England can better support them - through tactical interventions all the way through to the future design of our services. Further information and documents are available via Homes England's e-tendering system; https://procontract.due-north.com/Advert?advertId=f9895a51-40da-ef11-8133-005056b64545

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1cb0631e-a6b3-4c5f-a2fe-4a6efa8628d5 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Mar 2025 |
| Submission deadline | 10 Feb 2025 |
| Future notice date | Not specified |
| Award date | 27 Feb 2025 |
| Contract period | 20 Mar 2025 - 31 May 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £120,000 |
| Lots value | Not specified |
| Awards value | £100,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HOMES ENGLAND (THE NAME ADOPTED BY THE HOMES AND COMMUNITIES AGENCY) |
| Locality | NEWCASTLE UPON TYNE |
| Post town | Newcastle upon Tyne |
| Postcode | NE4 5BZ |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Arthur's Hill |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ESRO |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 25 Mar 2025 at 16:39 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1cb0631e-a6b3-4c5f-a2fe-4a6efa8628d5
- 24 Jan 2025 at 11:26 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/d86d14fd-fb94-4824-b4f1-5a8565f2084c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/1cb0631e-a6b3-4c5f-a2fe-4a6efa8628d5
  25th March 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/d86d14fd-fb94-4824-b4f1-5a8565f2084c
  24th January 2025 - Opportunity notice on Contracts Finder

## Notice URLs

- https://procontract.due-north.com/Advert?advertId=f9895a51-40da-ef11-8133-005056b64545
- https://www.gov.uk/government/organisations/homes-england

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-2fb12e1b-8a96-4d95-853a-eabd20cd91b8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-2fb12e1b-8a96-4d95-853a-eabd20cd91b8.json.
