---
title: "BTA1030 - Provision of Communications Strategy & Channel Planning services to VisitBritain"
ocid: "ocds-b5fd17-2fc21796-999b-4f89-8bd1-ab81ec672aa5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-2fc21796-999b-4f89-8bd1-ab81ec672aa5"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2fc21796-999b-4f89-8bd1-ab81ec672aa5.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-2fc21796-999b-4f89-8bd1-ab81ec672aa5.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BRITISH TOURIST AUTHORITY"
published: "2018-09-20"
---

# BTA1030 - Provision of Communications Strategy & Channel Planning services to VisitBritain

Buyer: BRITISH TOURIST AUTHORITY  
Current stage: Tender  
OCID: ocds-b5fd17-2fc21796-999b-4f89-8bd1-ab81ec672aa5

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-2fc21796-999b-4f89-8bd1-ab81ec672aa5)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-2fc21796-999b-4f89-8bd1-ab81ec672aa5.json)

## Summary

The British Tourist Authority is seeking proposals for the tender titled "BTA1030 - Provision of Communications Strategy & Channel Planning services to VisitBritain." This procurement falls within the advertising and marketing services industry and is located in London, United Kingdom. The tender process is currently in the active stage, with a submission deadline set for 28th September 2018, before 23:59 BST. The contract for the successful bidder is expected to commence on 26th November 2018 and will last until 25th November 2022.

This tender presents a significant opportunity for businesses specialising in advertising and marketing services, particularly those that focus on communication strategies and channel planning. Small and medium-sized enterprises (SMEs) are encouraged to participate, as the procurement is suitable for them. Companies with expertise in creating effective marketing campaigns and strategic planning for tourism-related organisations would be well-positioned to compete for this contract, thereby fostering their business growth in a competitive sector.

## Notice

Text to be corrected in the original notice: Place of text to be modified: V.4 Instead of: This information will be used in scoring the 'Financial component' of the Tender and for the purposes of evaluation, is required to be in GBP. Read: This information will be used in scoring the 'Financial component' of the Tender and for the purposes of evaluation, is required to be in GBP. The services (a - g) listed in the table below are sub-weighted. A sub-weighting of 10% is allocated to Channel Planning; the remaining services are allocated a sub-weighting of 5% each. The column labelled "% of FTE" and the row "Total cost for all elements (a-g)" are deleted. VisitBritain will calculate the mean of each service (i.e. channel planning across all 14 markets) and then use the relative scoring formula (lowest price bid x price weighting divided by price of tender being evaluated equals price score) for each service (a - g). The seven sub-weightings will then be summed to result in the tenderers total Cost score. Advertising and marketing services.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/55abdcab-7f13-4b3f-8fcf-0e14f69112df |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Sep 2018 |
| Submission deadline | 28 Sep 2018 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 26 Nov 2018 - 25 Nov 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 0ET |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 20 Sep 2018 at 12:48 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/55abdcab-7f13-4b3f-8fcf-0e14f69112df

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/55abdcab-7f13-4b3f-8fcf-0e14f69112df
  20th September 2018 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./943K72JGQA
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-2fc21796-999b-4f89-8bd1-ab81ec672aa5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-2fc21796-999b-4f89-8bd1-ab81ec672aa5.json.