---
title: "21/011 Town Centre Augmented Reality Trail - AWARD"
ocid: "ocds-b5fd17-2fd5110e-e7ab-4179-9939-4bbf09a13d30"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-2fd5110e-e7ab-4179-9939-4bbf09a13d30"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2fd5110e-e7ab-4179-9939-4bbf09a13d30.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-2fd5110e-e7ab-4179-9939-4bbf09a13d30.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "TAMWORTH BOROUGH COUNCIL"
published: "2021-12-16"
---

# 21/011 Town Centre Augmented Reality Trail - AWARD

Buyer: TAMWORTH BOROUGH COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-2fd5110e-e7ab-4179-9939-4bbf09a13d30

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-2fd5110e-e7ab-4179-9939-4bbf09a13d30)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-2fd5110e-e7ab-4179-9939-4bbf09a13d30.json)

## Summary

Tamworth Borough Council has awarded a contract titled "21/011 Town Centre Augmented Reality Trail", focusing on system implementation planning services in the United Kingdom. This procurement, classified under services, was conducted through an open procedure and is now complete, having finalised on 11th October 2021. The contract, valued at £20,000, commenced on 1st September 2021 and is set to run until 31st March 2025. The implementation of an augmented reality visitor campaign is aimed at enhancing engagement in Tamworth Town Centre until March 2022, with potential for ongoing additional campaigns thereafter.

This tender represents a significant opportunity for businesses involved in digital and interactive marketing services, particularly those specialising in augmented reality. Companies with experience in innovative visitor engagement strategies, as well as those equipped to deliver refreshes and additional campaign-related services over the contract term, will find this an attractive prospect. The successful supplier, Peel Interactive Ltd., exemplifies the type of large-scale businesses that could fulfil such a contract, providing valuable insights for smaller enterprises looking to partner or collaborate within this field.

## Notice

Tamworth Borough Council has an ambitious plan to deliver a new, innovative, interactive and immersive augmented reality visitor campaign within Tamworth Town Centre that will run until the end of March 2022. The Council wishes to secure the services of a Contractor to deliver this campaign. The Contractor will also continue to deliver any additional campaigns and refresh content on a call-off basis as required over a period of 43 months.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d6e81e8b-9bac-4765-ba56-18a21c0214bf |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Dec 2021 |
| Submission deadline | 10 Aug 2021 |
| Future notice date | Not specified |
| Award date | 10 Oct 2021 |
| Contract period | 31 Aug 2021 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £20,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TAMWORTH BOROUGH COUNCIL |
| Locality | STAFFORDSHIRE |
| Post town | Birmingham |
| Postcode | B79 7BZ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG2 Shropshire and Staffordshire |
| ITL 3 | TLG24 Staffordshire CC |
| Local authority | Tamworth |
| Electoral ward | Castle |
| Westminster constituency | Tamworth |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PEEL INTERACTIVE |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 92 - Recreational, cultural and sporting services

### Codes

- 72224100 - System implementation planning services
- 92520000 - Museum services and preservation services of historical sites and buildings

## Release History

- 16 Dec 2021 at 14:27 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d6e81e8b-9bac-4765-ba56-18a21c0214bf

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d6e81e8b-9bac-4765-ba56-18a21c0214bf
  16th December 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-2fd5110e-e7ab-4179-9939-4bbf09a13d30. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-2fd5110e-e7ab-4179-9939-4bbf09a13d30.json.