---
title: "PS/23/167 - Provision of Socio Demographic Data"
ocid: "ocds-b5fd17-2ffb438f-0cef-4ad1-acba-5f5d4912496f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-2ffb438f-0cef-4ad1-acba-5f5d4912496f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2ffb438f-0cef-4ad1-acba-5f5d4912496f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-2ffb438f-0cef-4ad1-acba-5f5d4912496f.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DVLA - DRIVER & VEHICLE LICENSING AGENCY"
published: "2024-02-15"
---

# PS/23/167 - Provision of Socio Demographic Data

Buyer: DVLA - DRIVER & VEHICLE LICENSING AGENCY  
Current stage: Award  
OCID: ocds-b5fd17-2ffb438f-0cef-4ad1-acba-5f5d4912496f

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## Summary

The DVLA - Driver & Vehicle Licensing Agency has awarded a contract for the provision of Socio Demographic Data on February 15, 2024. The contract is valued at £28,615 and involves software package and information systems services. The procurement method used was selective, with a specific call-off from a framework agreement. The contract period is from February 12, 2024, to August 11, 2025, and the tender period ended on January 10, 2024. The location for this contract is Swansea, Wales, United Kingdom.

This opportunity for businesses suits those providing software package and information systems services particularly well. Small and medium-sized enterprises (SMEs) are encouraged, as the tender outlines suitability for SMEs. MARKETING METRIX LIMITED was the successful supplier for this contract. Businesses should note that the DVLA - Driver & Vehicle Licensing Agency, as the contracting authority, has completed the procurement process and plans for implementing the awarded contract are underway.

## Notice

A postcode socio demographic product in conjunction with geographical mapping software so that they can carry out detailed customer analysis and segmentation to identify and group customers into segments of like-minded consumers.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/015c98e3-ed8a-4858-888f-d5d5cb9b7916 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Feb 2024 |
| Submission deadline | 10 Jan 2024 |
| Future notice date | Not specified |
| Award date | 24 Jan 2024 |
| Contract period | 12 Feb 2024 - 11 Aug 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £28,615 |
| Lots value | Not specified |
| Awards value | £28,615 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DVLA - DRIVER & VEHICLE LICENSING AGENCY |
| Locality | SWANSEA |
| Post town | Swansea |
| Postcode | SA6 7JL |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL43 Swansea |
| Local authority | Swansea |
| Electoral ward | Mynydd-bach |
| Westminster constituency | Swansea West |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MARKETING METRIX |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 15 Feb 2024 at 15:17 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/015c98e3-ed8a-4858-888f-d5d5cb9b7916

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/015c98e3-ed8a-4858-888f-d5d5cb9b7916
  15th February 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/4fbc7d90-470e-4b6d-aa97-e9e56767d1aa
  Award letter
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/288f2131-55d0-4a73-8d7a-2659659f9030
  Award letter

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-2ffb438f-0cef-4ad1-acba-5f5d4912496f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-2ffb438f-0cef-4ad1-acba-5f5d4912496f.json.