---
title: "Bitesize Adaptive Learning"
ocid: "ocds-b5fd17-306de5fb-aae5-4af3-aa30-124dfda0e1a1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-306de5fb-aae5-4af3-aa30-124dfda0e1a1"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-306de5fb-aae5-4af3-aa30-124dfda0e1a1.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-306de5fb-aae5-4af3-aa30-124dfda0e1a1.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE BRITISH BROADCASTING CORPORATION (BBC)"
published: "2024-12-19"
---

# Bitesize Adaptive Learning

Buyer: THE BRITISH BROADCASTING CORPORATION (BBC)  
Current stage: Award  
OCID: ocds-b5fd17-306de5fb-aae5-4af3-aa30-124dfda0e1a1

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## Summary

The British Broadcasting Corporation (BBC) has completed the award stage of its procurement process for the "Bitesize Adaptive Learning" project, falling under the e-learning services category. This project aims to pilot a new adaptive learning experience for learners aged 14-16 in the UK, addressing GCSE exam preparation needs. The initial contract, starting on 2 December 2024 and ending on 1 December 2025, has a value of £200,000, with potential extensions up to 48 months, reaching a total possible contract value of £1.5 million. The tender uses an open procedure above the threshold and is suitable for SMEs. Key locations for delivery include the British Overseas Territories, Channel Islands, Europe, Isle of Man, the Rest of the World, and the United Kingdom.

This tender presents significant growth opportunities for businesses specialising in personalised adaptive learning technologies. Companies with established capabilities in delivering engaging and effective micro-learning experiences, particularly those suited for young learners' examination preparation, are well-placed to benefit. The contract not only offers an initial substantial budget but the possibility of extension ensures long-term engagement, enhancing the firm's portfolio and market presence. SMEs with a focus on innovative educational solutions should consider leveraging this opportunity to collaborate with a reputable organisation like the BBC and expand their business footprint in the comprehensive e-learning sector.

## Notice

BBC Bitesize is looking to pilot a new adaptive learning experience to address audience needs. The pilot will focus on providing this experience to young people aged 14-16 in the United Kingdom, including learners preparing for their GCSE exams. In the longer term, Bitesize hopes to launch this to all education key stages (including primary). The adaptive learning experience will adopt a micro-learning approach to both longer-term learning for each curriculum key stage and exam revision, serving up content and assessment questions best suited to each individual learner, tracking educational progress in an interactive dashboard, and providing incentives and rewards for user engagement and achievement. We are interested in working with an organisation that has established capabilities, products or services which deliver personalised adaptive learning and revision experiences for young learners. The initial contract term is 1 year for the pilot phase with a budget of PS200K. The Contract may be extended at the BBC's discretion by up 48 months up to a maximum total contract value of PS1.5m over the total potential 5 year contract term, including the initial 1 year pilot.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/28551aa2-0eec-479a-8a29-f528cd4a1670 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Dec 2024 |
| Submission deadline | 23 Sep 2024 |
| Future notice date | Not specified |
| Award date | 11 Nov 2024 |
| Contract period | 2 Dec 2024 - 1 Dec 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,500,000 |
| Lots value | Not specified |
| Awards value | £1,500,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE BRITISH BROADCASTING CORPORATION (BBC) |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1A 1AA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | West End |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ADAPTEMY |

## CPV Codes

### Divisions

- 80 - Education and training services

### Codes

- 80420000 - E-learning services

## Release History

- 19 Dec 2024 at 16:25 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/28551aa2-0eec-479a-8a29-f528cd4a1670
- 20 Aug 2024 at 19:34 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5e5d703f-c13a-4532-9b10-8a5d506fe9cd

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/28551aa2-0eec-479a-8a29-f528cd4a1670
  19th December 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/5e5d703f-c13a-4532-9b10-8a5d506fe9cd
  20th August 2024 - Opportunity notice on Contracts Finder
- https://bbc.bravosolution.co.uk/
  BBC eSourcing

## Provenance

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