---
title: "AWARDED - PR representation/activity on behalf of AHDB for the French market"
ocid: "ocds-b5fd17-30794f41-c548-4c62-af46-4ac32ccc88e1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-30794f41-c548-4c62-af46-4ac32ccc88e1"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-30794f41-c548-4c62-af46-4ac32ccc88e1.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-30794f41-c548-4c62-af46-4ac32ccc88e1.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2021-04-06"
---

# AWARDED - PR representation/activity on behalf of AHDB for the French market

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-30794f41-c548-4c62-af46-4ac32ccc88e1

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## Summary

The procurement process, initiated by the Defra Network eTendering Portal, involves an awarded contract for public relations representation and activities on behalf of the Agricultural and Horticultural Development Board (AHDB) targeting the French market. The contract seeks to enhance awareness of quality assurance schemes and is classified under public relations services with a total contract value of £818,000. The contract is set to commence on 31st March 2021 and will continue until 30th March 2025. This tender is the result of an open procedure, and it is crucial for interested suppliers to note the importance of having a base or commercial office in France and proficiency in both French and English for effective operation. The tender deadline was 5th February 2021.

This tender presents a significant opportunity for businesses specialising in public relations and communications, particularly those with expertise in the agricultural sector. Firms that have a presence in France or operate effectively in international markets would be particularly well-suited to compete. The focus on strategic events aimed at improving brand engagement and public awareness underscores the demand for innovative approaches in service delivery, potentially benefiting SME suppliers who can demonstrate creativity and adaptability in their proposals.

## Notice

AWARDED - AHDB France works to develop awareness of Assurance and Quality schemes such as the Quality Standard Mark (QSM) for beef and lamb, Red Tractor and the Protected Geographical Indication (PGI) West Country (beef and lamb). To support this requires the delivery of 3 targeted, effective and innovative events The agency must be based or have a commercial office in France, and must be able to communicate in French and English Additional information: AWARDED - Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity: 1. Register your company on the eSourcing portal (this is only required once) - Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register - Accept the terms and conditions and click 'continue' - Enter your correct business and user details - Note the username you chose and click 'Save' when complete - You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender - Login to the portal with the username/password - Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. - Click the 'Express Interest' button at the top of the page. - This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender - Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) - You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT - There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8b76826d-b66c-43e0-aa00-626effd50331 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Apr 2021 |
| Submission deadline | 5 Feb 2021 |
| Future notice date | Not specified |
| Award date | 12 Mar 2021 |
| Contract period | 30 Mar 2021 - 30 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £864,000 |
| Lots value | Not specified |
| Awards value | £818,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | KENILWORTH, WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | VIVACTIS PUBLIC RELATIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 6 Apr 2021 at 11:20 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8b76826d-b66c-43e0-aa00-626effd50331

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/8b76826d-b66c-43e0-aa00-626effd50331
  6th April 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/8cc6c370-9418-4a97-9ac0-0cd27a13339f
  n/a

## Notice URLs

- https://defra.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-30794f41-c548-4c62-af46-4ac32ccc88e1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-30794f41-c548-4c62-af46-4ac32ccc88e1.json.