---
title: "Digital Analytics Solution for GDS"
ocid: "ocds-b5fd17-30f43bea-4f63-4c72-a270-6e1f10ac3650"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-30f43bea-4f63-4c72-a270-6e1f10ac3650"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-30f43bea-4f63-4c72-a270-6e1f10ac3650.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-30f43bea-4f63-4c72-a270-6e1f10ac3650.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "GOVERNMENT DIGITAL SERVICE"
published: "2020-07-07"
---

# Digital Analytics Solution for GDS

Buyer: GOVERNMENT DIGITAL SERVICE  
Current stage: Award  
OCID: ocds-b5fd17-30f43bea-4f63-4c72-a270-6e1f10ac3650

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-30f43bea-4f63-4c72-a270-6e1f10ac3650)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-30f43bea-4f63-4c72-a270-6e1f10ac3650.json)

## Summary

The Government Digital Service is seeking a Digital Analytics Solution, aimed at providing comprehensive website analytics for GOV.UK and services run by the Cabinet Office. This procurement is categorised under IT services involving consulting, software development, internet, and support, with a total contract value of £186,396. The contract period is set to commence on 1st July 2020 and conclude on 30th June 2021. The procurement method employed is selective, conducted as a call-off from an existing framework agreement. The tender period ended on 22nd June 2020, and the award was formally announced on 29th June 2020.

This tender presents significant opportunities for small and medium-sized enterprises (SMEs) that specialise in IT services, particularly in digital analytics and website optimisation. Businesses with expertise in data analysis and software development would be well-positioned to leverage this contract to expand their client portfolio and enhance their service offerings. The involvement of the Government Digital Service indicates a focus on innovative solutions that can improve the digital landscape for government services, making this a valuable opportunity for competitive firms in the tech industry.

## Notice

Website analytics for GOV.UK and other services run by GDS and the Cabinet Office. (Digital Analytics platform for GDS) Description of the requirement: Briefly, web analytics provides data on user's interactions with a site or service.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8445a005-c1da-43d3-84f8-f04b438e3668 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Jul 2020 |
| Submission deadline | 22 Jun 2020 |
| Future notice date | Not specified |
| Award date | 28 Jun 2020 |
| Contract period | 30 Jun 2020 - 30 Jun 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £186,396 |
| Lots value | Not specified |
| Awards value | £186,396 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GOVERNMENT DIGITAL SERVICE |
| Locality | LONDON |
| Post town | East London |
| Postcode | E1 8QS |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Whitechapel |
| Westminster constituency | Bethnal Green and Stepney |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MERKLE UK THREE |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 7 Jul 2020 at 14:28 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8445a005-c1da-43d3-84f8-f04b438e3668

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/8445a005-c1da-43d3-84f8-f04b438e3668
  7th July 2020 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-30f43bea-4f63-4c72-a270-6e1f10ac3650. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-30f43bea-4f63-4c72-a270-6e1f10ac3650.json.