--- title: "AHDB In-Market representative for the Gulf Corporation Council (GCC) (covering Dairy products)" ocid: "ocds-b5fd17-30fd88ab-d2c3-4aa3-8a4f-4ff24ff7a3a3" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-30fd88ab-d2c3-4aa3-8a4f-4ff24ff7a3a3" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-30fd88ab-d2c3-4aa3-8a4f-4ff24ff7a3a3.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-30fd88ab-d2c3-4aa3-8a4f-4ff24ff7a3a3.json" source: "Contracts Finder" current_stage: "Tender" buyer: "AHDB" published: "2024-03-21" --- # AHDB In-Market representative for the Gulf Corporation Council (GCC) (covering Dairy products) Buyer: AHDB Current stage: Tender OCID: ocds-b5fd17-30fd88ab-d2c3-4aa3-8a4f-4ff24ff7a3a3 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-30fd88ab-d2c3-4aa3-8a4f-4ff24ff7a3a3) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-30fd88ab-d2c3-4aa3-8a4f-4ff24ff7a3a3.json) ## Summary The Agricultural and Horticultural Development Board (AHDB) is seeking a supplier to provide an In-Market representative for the Gulf Corporation Council (GCC) covering Dairy products. The representative is expected to work closely with the AHDB Dairy Exports team and focus on priority markets such as Saudi Arabia, Kuwait, and Qatar, with a preference for Saudi Arabia. The procurement process is at the tender stage, with a closing date of noon on 22nd April 2024. The estimated budget for the contract is £100,000 per annum, with an initial contract duration of 2 years, extendable to 1+1. This tender offers an opportunity for businesses specializing in marketing services, specifically in the dairy industry, to expand their operations in the GCC region. Small and medium enterprises (SMEs) are encouraged to participate. The procurement method is an open procedure above the threshold, allowing a fair chance for a wide range of businesses to compete and showcase their capabilities in promoting British dairy products in the Middle East markets outside of the UAE, which have shown significant growth potential. ## Notice AHDB intend to procure a Contract to a successful Supplier for the provision of an AHDB In-Market representative for the Gulf Corporation Council (covering Dairy products). The successful supplier will be required to deliver an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. The successful representative will be expected to: * Liaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights * Identify and develop priority markets Saudi Arabia, Kuwait, Qatar * To be located in an agreed market in GCC with a preference for Saudi Arabia but not exclusive to. * Effectively maintain and build new relationships with relevant contacts in the GCC . Where appropriate, work jointly with them to increase market exposure and demand for British dairy products. * Devise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty. * Devise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products. * Support in-market exhibition activity. * Liaise with AHDB staff in areas such as media, PR, digital. This is a new procurement amalgamating areas of the Middle East into one contract. British cheese exports to the Middle East have shown positive trends, in 2023, food and drink exports from the UK to the GCC were down overall, but cheese sales remained strong. The objective is to develop the markets outside of the UAE as those are the ones with the most growth potential i.e. Saudi Arabia, Qatar, Kuwait etc. Closing date is NOON on the 22nd April 2024. Estimated budget is PS100k per annum Initial contact is for 2 years (with a break clause after yr1) with the option of 1+1. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/9830c4f7-6f57-4096-9d03-2fb72a37592a | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 21 Mar 2024 | | Submission deadline | 22 Apr 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 4 Jun 2024 - 4 Jun 2028 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £400,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | AHDB | | Locality | COVENTRY | | Post town | Coventry | | Postcode | CV3 4PE | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire | | ITL 3 | TLG13 Warwickshire CC | | Local authority | Warwick | | Electoral ward | Cubbington & Leek Wootton | | Westminster constituency | Kenilworth and Southam | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 21 Mar 2024 at 07:58 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/9830c4f7-6f57-4096-9d03-2fb72a37592a ## Documents - https://www.contractsfinder.service.gov.uk/Notice/9830c4f7-6f57-4096-9d03-2fb72a37592a 21st March 2024 - Opportunity notice on Contracts Finder ## Notice URLs - https://defra-family.force.com/s/Welcome ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-30fd88ab-d2c3-4aa3-8a4f-4ff24ff7a3a3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-30fd88ab-d2c3-4aa3-8a4f-4ff24ff7a3a3.json.