---
title: "Quantitative and qualitative research into National Lottery retail players"
ocid: "ocds-b5fd17-310883e0-f296-4826-a3b3-9969f7303a1f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-310883e0-f296-4826-a3b3-9969f7303a1f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-310883e0-f296-4826-a3b3-9969f7303a1f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-310883e0-f296-4826-a3b3-9969f7303a1f.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "GAMBLING COMMISSION"
published: "2025-02-24"
---

# Quantitative and qualitative research into National Lottery retail players

Buyer: GAMBLING COMMISSION  
Current stage: Award  
OCID: ocds-b5fd17-310883e0-f296-4826-a3b3-9969f7303a1f

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## Summary

The Gambling Commission has completed a public procurement process to award a contract for qualitative and quantitative research into National Lottery retail players. The industry category is primarily research and development services, and related consultancy. The project is focused on understanding players' motivations and behaviours in retail environments within the West Midlands, United Kingdom. The procurement has progressed to the award stage as of February 2025, with the contract being awarded to Yonder. The contract commenced on 24 February 2025 and will conclude on 23 June 2025, with a total value of £46,800, procured through a selective method via a call-off from a dynamic purchasing system.

This tender presents significant business growth opportunities, particularly for companies specialising in research and consultancy services within the retail sector. The contract is ideal for SMEs and VCSEs given its suitability criteria. By securing such contracts, businesses can enhance their portfolios and gain valuable insights into consumer behaviours, helping them to develop targeted strategies and offerings. Companies with expertise in both qualitative and quantitative research methodologies are well-positioned to compete and excel in projects like this.

## Notice

The Gambling Commission (the Commission) is interested in National Lottery participants' experiences of playing in the retail environment. We therefore ran a further competition to award this contract to a supplier to undertake quantitative and qualitative research with National Lottery retail players. The aim of this work is to develop our understanding of retail players' motivations and behaviours in the retail environment.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f7125fe6-23f7-49a2-b51d-624583ddd742 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Feb 2025 |
| Submission deadline | 17 Jan 2025 |
| Future notice date | Not specified |
| Award date | 10 Feb 2025 |
| Contract period | 24 Feb 2025 - 23 Jun 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £46,800 |
| Lots value | Not specified |
| Awards value | £46,800 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GAMBLING COMMISSION |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B2 4BP |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YONDER |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 24 Feb 2025 at 11:33 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f7125fe6-23f7-49a2-b51d-624583ddd742

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f7125fe6-23f7-49a2-b51d-624583ddd742
  24th February 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-310883e0-f296-4826-a3b3-9969f7303a1f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-310883e0-f296-4826-a3b3-9969f7303a1f.json.