--- title: "QU348 - Reopening High Streets Safely Consumer Marketing Campaign" ocid: "ocds-b5fd17-313804e7-1c45-4c0a-91ab-0409d1b8b3e3" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-313804e7-1c45-4c0a-91ab-0409d1b8b3e3" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-313804e7-1c45-4c0a-91ab-0409d1b8b3e3.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-313804e7-1c45-4c0a-91ab-0409d1b8b3e3.json" source: "Contracts Finder" current_stage: "Tender" buyer: "BIRMINGHAM CITY COUNCIL" published: "2020-10-05" --- # QU348 - Reopening High Streets Safely Consumer Marketing Campaign Buyer: BIRMINGHAM CITY COUNCIL Current stage: Tender OCID: ocds-b5fd17-313804e7-1c45-4c0a-91ab-0409d1b8b3e3 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-313804e7-1c45-4c0a-91ab-0409d1b8b3e3) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-313804e7-1c45-4c0a-91ab-0409d1b8b3e3.json) ## Summary The Birmingham City Council is seeking a supplier for the "QU348 - Reopening High Streets Safely Consumer Marketing Campaign," aimed at revitalising high streets in Birmingham. This procurement is classified under marketing services, with a focus on developing a public information campaign to instil confidence in customers and businesses as the city reopens. The tender process is currently in the active stage, requiring submissions by noon on 19th October 2020, with the contract period commencing from 26th October 2020 to 31st March 2021. Interested parties must register with the e-tendering system to participate and access necessary documentation. This tender presents significant opportunities for marketing and communications firms looking to expand their portfolio by engaging with diverse audiences across various demographic areas. Businesses proficient in developing adaptable marketing strategies, particularly in high-traffic urban settings, would be well-suited to submit proposals. The campaign's focus on safety messaging and driving footfall can enable providers to showcase their creativity and effectiveness in fostering a safe trading environment, making this a valuable contract for SMEs in the marketing sector. ## Notice The Council requires a supplier for the provision of creating a Reopening High Streets Safely Consumer Marketing Campaign. Birmingham has been granted funding under ERDF Reopening High Streets Safely Fund to support the safe reopening of high streets and other commercial areas. The money will allow Birmingham to put in place additional measures to establish a safe trading environment for businesses and customers, particularly in high streets, through measures that extend to the end of March 2021. A proportion of this funding is to develop a communications and public information campaign to ensure that reopening of local economies can be managed successfully and safely. The activity needs to cover all parts of Birmingham which includes the 12 Business Improvement Districts (BIDs), areas within the Urban Centre Framework where there are no BIDs, plus other areas (this can be up to 22 areas subject to each area agreeing to adopt the creative). There are 22 areas across Birmingham, 5 of which are based in Birmingham city centre. Target audiences across all areas will differ, the city centre areas will need the campaign to attract national and local customers. The suburban areas will be targeting local shoppers. The campaign messaging needs to be adaptable across all audiences and demographics. The primary objective of this campaign is to develop a consumer marketing campaign which can be adopted by all areas across Birmingham. The campaign must drive footfall to the relevant areas and also relay safety messages. The successful provider will provide the following as part of their proposal - Visual of campaign messaging - The first phase of the campaign will need to be delivered pre-Christmas, therefore a timeline of all required deliverables is needed. - Flexibility is required on campaign roll out as the media plan has not been finalised yet This contract will be for a period of 5 months commencing 26/10/2020 until 26/03/2021. The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant quotation documentation. If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: cps@birmingham.gov.uk or call CPS Helpdesk on 0121 464 8000. Your completed quotation submission should be returned by noon on 19th October 2020 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc Additional information: If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal. Delivery Notes Birmingham Funding Type (WEFO or EU) : EU Funding Description European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds (ESIF) Growth. Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8f2b420f-d4fa-4db9-997b-d502904adb11 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Other - | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 5 Oct 2020 | | Submission deadline | 19 Oct 2020 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 26 Oct 2020 - 31 Mar 2021 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BIRMINGHAM CITY COUNCIL | | Locality | WEST MIDLANDS | | Post town | Birmingham | | Postcode | B4 7WB | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Newtown | | Westminster constituency | Birmingham Ladywood | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 32 - Radio, television, communication, telecommunication and related equipment - 64 - Postal and telecommunications services - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 32417000 - Multimedia networks - 64212300 - Multimedia Message Service (MMS) services - 64216000 - Electronic message and information services - 79310000 - Market research services - 79342000 - Marketing services - 79413000 - Marketing management consultancy services ## Release History - 5 Oct 2020 at 22:44 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/8f2b420f-d4fa-4db9-997b-d502904adb11 - 5 Oct 2020 at 22:37 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/8f2b420f-d4fa-4db9-997b-d502904adb11 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/8f2b420f-d4fa-4db9-997b-d502904adb11 5th October 2020 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/birminghamcc/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/birminghamcc - https://in-tendhost.co.uk/birminghamcc/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-313804e7-1c45-4c0a-91ab-0409d1b8b3e3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-313804e7-1c45-4c0a-91ab-0409d1b8b3e3.json.