---
title: "Google Ad Words 24-25"
ocid: "ocds-b5fd17-31444a18-406a-4f52-9b65-5c2d66ca3122"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-31444a18-406a-4f52-9b65-5c2d66ca3122"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-31444a18-406a-4f52-9b65-5c2d66ca3122.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-31444a18-406a-4f52-9b65-5c2d66ca3122.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HOME OFFICE"
published: "2024-11-14"
---

# Google Ad Words 24-25

Buyer: HOME OFFICE  
Current stage: Award  
OCID: ocds-b5fd17-31444a18-406a-4f52-9b65-5c2d66ca3122

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-31444a18-406a-4f52-9b65-5c2d66ca3122)  
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## Summary

The procurement process for the "Google Ad Words 24-25" contract, managed by the Home Office, has reached the award stage. This project involves the purchase of AdWords for multiple campaigns and falls under the advertising campaign services industry category (CPV code 79341400). The contract was awarded to Google for a value of £36,000, with the contractual period running from 1 April 2024 to 31 March 2025. The procurement method was a competitive quotation below threshold, suitable primarily for SMEs. The activities will be primarily situated in Liverpool, North West, England.

This tender offers significant opportunities for growth to businesses specialising in digital marketing, particularly those with experience in advertising and managing search engine campaigns. SMEs specifically stand to benefit from such contracts, as the procurement process has been tailored to ensure their suitability and participation. Engaging in similar tenders can help businesses establish strong credentials in public sector contracts while fostering relationships with large entities like the Home Office.

## Notice

The purchase of AdWords via a search engine for multiple campaigns.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/60c2b2e3-589a-4fc5-b521-b17c2ad1f875 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Competitive quotation (below threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Nov 2024 |
| Submission deadline | 31 Mar 2024 |
| Future notice date | Not specified |
| Award date | 31 Mar 2024 |
| Contract period | 31 Mar 2024 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £36,000 |
| Lots value | Not specified |
| Awards value | £36,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HOME OFFICE |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 1QY |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | Waterfront South |
| Westminster constituency | Liverpool Riverside |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GOOGLE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 14 Nov 2024 at 08:59 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/60c2b2e3-589a-4fc5-b521-b17c2ad1f875

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/60c2b2e3-589a-4fc5-b521-b17c2ad1f875
  14th November 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-31444a18-406a-4f52-9b65-5c2d66ca3122. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-31444a18-406a-4f52-9b65-5c2d66ca3122.json.