---
title: "Undergraduate profiling and segmentation brief"
ocid: "ocds-b5fd17-315fd0cb-51dd-4abf-88be-e16f50160816"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-315fd0cb-51dd-4abf-88be-e16f50160816"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-315fd0cb-51dd-4abf-88be-e16f50160816.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-315fd0cb-51dd-4abf-88be-e16f50160816.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "UNIVERSITY OF BEDFORDSHIRE"
published: "2022-07-26"
---

# Undergraduate profiling and segmentation brief

Buyer: UNIVERSITY OF BEDFORDSHIRE  
Current stage: Award  
OCID: ocds-b5fd17-315fd0cb-51dd-4abf-88be-e16f50160816

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## Summary

The University of Bedfordshire has issued a tender titled "Undergraduate profiling and segmentation brief," which aims to identify and engage with potential undergraduate applicants who are currently overlooked. This procurement falls within the data analysis services sector and is located in Luton, England. The tender process is currently in the Award stage, with the official award notice published on 26th July 2022. The initial deadline for submission was 1st July 2022, and the contract will commence on 1st August 2022, lasting until 31st December 2022. The procurement method employed is an open procedure, suitable for small and medium-sized enterprises (SMEs).

This tender presents excellent opportunities for businesses specialising in data analysis and higher education consultancy. Companies with experience in quantitative profiling, statistical analysis, and familiarity with higher education data sources will find this contract particularly relevant. Engaging in this project can help such businesses expand their footprint in the academic sector, offering services that can significantly impact student recruitment and marketing strategies for universities.

## Notice

The University is looking for an experienced partner to profile and segment potential undergraduate applicants and students who we may be able to reach out to, but who we are currently failing to attract. We are keen to understand the characteristics and behaviours and how we might approach groups of young people. This partner will be experienced in higher education statistics (for example, those provided by HESA and UCAS), will have conducted similar work before and to provide relevant references. Aims To reach a greater number of enquirers by expanding reach to a greater number of leads who 'look like' they are Bedfordshire students; To boost the recruitment of the traditional school/college leaving market, where we have seen a decline in recruitment over a number of years. Objectives To identify: School and college-leaving audience and market segments which mirror but also build on those Bedfordshire has been successful in engaging with in the past; New audience and market segments of applicants and student who won't have previously engaged with us but who may have the potential (specifically around our regions (Bedfordshire, Hertfordshire, London; plus areas in Buckinghamshire, Hertfordshire, Cambridgeshire, Northamptonshire, Middlesex etc within an hour's drive/commute from Luton/Bedford); Application behaviours of groups of higher education applicants who may be persuaded to apply to the University of Bedfordshire; Improvements for the focus, target and effectiveness of our communications to future enquirers, applicants and offer holders. We are looking for the project to: Focus on data-evidenced quantitative profiling; Deliver and prospect score existing and new market segments; Give us a strong platform for conversion activities; and so Increase the number of applicants aged 20 or younger by 10%; Increase the recruitment of main campus home UG students aged 20 and under at the time of enrolment by 5%. The outputs, detailed in specification, will need to be able to be able to be readily communicated with different parties across the University, as well as informing marketing and recruitment activities.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/83e7345e-7c6b-4532-bd2e-a0c790095549 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Jul 2022 |
| Submission deadline | 1 Jul 2022 |
| Future notice date | Not specified |
| Award date | 7 Jul 2022 |
| Contract period | 31 Jul 2022 - 31 Dec 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £39,466 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF BEDFORDSHIRE |
| Locality | LUTON |
| Post town | Luton |
| Postcode | LU1 3JU |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH2 Bedfordshire and Hertfordshire |
| ITL 3 | TLH21 Luton |
| Local authority | Luton |
| Electoral ward | Central |
| Westminster constituency | Luton South and South Bedfordshire |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SMRS |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 73 - Research and development services and related consultancy services

### Codes

- 72316000 - Data analysis services
- 73210000 - Research consultancy services

## Release History

- 26 Jul 2022 at 09:14 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/83e7345e-7c6b-4532-bd2e-a0c790095549

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/83e7345e-7c6b-4532-bd2e-a0c790095549
  26th July 2022 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-315fd0cb-51dd-4abf-88be-e16f50160816. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-315fd0cb-51dd-4abf-88be-e16f50160816.json.