---
title: "Integrated and Smart Travel Brand Strategy Development"
ocid: "ocds-b5fd17-31db1393-a765-48bb-bb7f-3235a0787189"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-31db1393-a765-48bb-bb7f-3235a0787189"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-31db1393-a765-48bb-bb7f-3235a0787189.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-31db1393-a765-48bb-bb7f-3235a0787189.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "WEST YORKSHIRE COMBINED AUTHORITY"
published: "2017-02-13"
---

# Integrated and Smart Travel Brand Strategy Development

Buyer: WEST YORKSHIRE COMBINED AUTHORITY  
Current stage: Tender  
OCID: ocds-b5fd17-31db1393-a765-48bb-bb7f-3235a0787189

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## Summary

The procurement process involves the West Yorkshire Combined Authority, which is seeking to develop an Integrated and Smart Travel Brand Strategy. This tender falls under the business services category, particularly focusing on marketing consulting. The project is located in Leeds, West Yorkshire, United Kingdom. Currently, the tender is in the active stage of the open procurement method, with a deadline for submissions set for 27th February 2017. The contract period is scheduled to commence on 6th March 2017 and conclude on 28th April 2017, and the total contract value is set at £30,000, with a minimum requirement of £15,000. 

This tender presents a significant opportunity for agencies that specialise in brand strategy and marketing, especially those with experience in integrated communications. Small and medium enterprises (SMEs) are particularly encouraged to participate, as the procurement is designed to welcome their involvement. Businesses equipped to provide clear and effective messaging solutions that resonate with users of the Smart Travel services would be well-positioned to compete for this contract, which aims to enhance customer understanding and engagement.

## Notice

There is a requirement to tell new and existing customers what Smart is, how to use it, and how it will benefit them, using simple and consistent messaging. The Branding Strategy will set out how this will be achieve. The Integrated and Smart Travel team are tendering for an agency to assist with the development of a Brand Strategy. Additional information: To apply, you will need to register on our e-procurement portal 'In-tend' by clicking here - https://in-tendhost.co.uk/westyorkshireca/aspx/Home Hover over 'Tenders' then 'Current'. Scroll down to the project and click 'View Details' and then 'Express interest'. There will be a tab called 'Invitation to tender' and from here you will be able to download the tender documents. Is a Recurrent Procurement Type? : No

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/07309f32-5c0b-4c6f-89c6-86a85a4ba856 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Feb 2017 |
| Submission deadline | 27 Feb 2017 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 6 Mar 2017 - 28 Apr 2017 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £30,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST YORKSHIRE COMBINED AUTHORITY |
| Locality | WEST YORKSHIRE |
| Post town | Leeds |
| Postcode | LS1 2DE |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Little London & Woodhouse |
| Westminster constituency | Leeds Central and Headingley |
| Delivery location | TLE Yorkshire and The Humber |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 13 Feb 2017 at 16:26 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/07309f32-5c0b-4c6f-89c6-86a85a4ba856

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/07309f32-5c0b-4c6f-89c6-86a85a4ba856
  13th February 2017 - Opportunity notice on Contracts Finder
- https://in-tendhost.co.uk/westyorkshireCA/aspx/
  Additional information on how to apply for this contract

## Notice URLs

- http://www.westyorks-ca.gov.uk
- https://in-tendhost.co.uk/westyorkshireca/aspx/Home

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-31db1393-a765-48bb-bb7f-3235a0787189. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-31db1393-a765-48bb-bb7f-3235a0787189.json.